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    Screen Engine is the leader of content research in the entertainment industry powered by one of the industry’s largest audience benchmark databases.

    We work with studios, networks, and creators to improve the viewing and financial performance of content using our unique mix of in-person methods and proprietary digital testing software.

    Our Content Abilities

    We help creators maximize the results from the content they produce by engaging real audiences at every stage of the creative process, from the pre-greenlight Capability stage to the post production Playability stage, and through the distribution Marketability & Buzzability stages.

    Learn about our products

    Capability Exploration

    Capability exploration measures the viability of an idea and its elements pre-greenlight or in pre-production.
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    Playability Screenings

    Playability screenings informs and identifies how emotionally engaging the content is and the level of positivity of its word-of-mouth.
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    Marketability Testing

    Marketability testing identifies the most responsive audience(s) and the most persuasive marketing messaging to build interest and urgency.
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    Buzzability Measurements

    Buzzability measurements identifies urgency, volatility, and positivity levels of viewer word of mouth as well as other influencers.
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    Syndicated & Custom Solutions

    In addition to our content-based solutions, we have a broad set of other syndicated and custom solutions to better understand the evolving media marketplace.
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    1M+

    Respondents Interviewed Annually

    Top 25

    U.S. Market Research Firms

    Over 2K

    Movies Measured to Movies Tested

    5M+

    Community Panels

    Capability Testing Concept Assessment Positioning Table Script Read Testing Recruited Audience Screenings Audience Engine™ Title/Talent Testing Infomercial Testing Focus Groups & IDIs Biometric Testing Insight Communities and Panels Episode Testing Series Maintenance Binge Testing Marketing Positioning Brand Studies Ad/Campaign Effectiveness Promotional Ad Testing Tracktion™/Awareness and Intent to View Tracking HEAT (Home Entertainment Audience Target) Tests
    Talent Testing White Space/Concept Testing Franchise Development/Maintenance Brand Health Screen Experts™ WOM Screenings (ticktbox®-gofobo™) Recommendation Engine™: Word-of-Mouth Ad Targets Global Entertainment and Technology Tracker (GET™) PostTrak™ PostVod™ Attitude & Usage/Audience Segmentation Quantum Media (TDG, Connected Consumer, Pay TV, OTT) Path-to-Purchase & Customer Journey Forecasting & Demand Research/Price & Feature Optimization Landscape Studies engineworks™ Consultative Research Fandom Research Branded Entertainment
    Brand Tracking Customer Satisfaction Research Ethnographic Research Pilot & Program Testing / Dial Testing Franchise Studies Game Show Testing TV News Testing UX/UI Research Gaming/Interactive Research Home Entertainment Research & Tracking Kids/Youth/Family Testing International Testing Customer Database Surveys Listenership Research (Music/Radio/Podcast) Marketplace Analytics Sports Research Streaming/VOD/OTT Research TV Cable Research

    Screen Engine Brands & Solutions

    The leader in entertainment content and audience and viewer research.

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    Our award-winning London-based team is known for its expertise in segmentation and brings beauty and simplicity to the most complex problems.

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    Coherency is our marketing insights team that uses breakthrough research techniques to help brands solve business challenges by deciphering the emotional logic that drives consumer behavior.

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    TicktBox is a world class digital marketing, ticketing, and online streaming platform. As a global leader in integrated marketing solutions, we provide powerful solutions for some of the world’s top entertainment brands within the Fortune 500.

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    Serving a variety of industries, our premiere testing facility in So. Cal. includes a total of 6 flex-space focus group rooms & two 48- seat amphitheaters with client viewing areas. Each theater is equipped with our proprietary ViewTrac™ real-time dial-system, 2 adjacent breakout rooms, and has audience biometric testing capability.

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    In-theater or online recruited audience screenings test all measures of playability and positive word-of-mouth intent among a representative sample of potential moviegoers.

    A groundbreaking virtual screening research platform that recreates the live/in-theater experience in either a synchronous or asynchronous online environment with best-in-class security.

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    Gofobo.com is the leading online destination for promotional movie screenings and events. Gofobo provides moviegoers exclusive access to early advance screenings, world premieres, entertainment related content, and Verified Movie Ratings.

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    A unique insight community that allows our clients to get feedback quickly and interact on a continual basis with specifically recruited members using a wide variety of research tools.

    Screen Play focuses exclusively on kid’s, YA, and family research. From concept to execution, Screen Play is dedicated to helping our clients create and distribute compelling content that resonates with today’s young audiences.

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    We have a rich history working for and with leading content producers catering to global, multi-country, U.S. Hispanics and Latin American audiences develop the best content and strategic position in the market.

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    Guiding our clients through every step of the gaming development lifecycle, we cover a broad range of platforms (e.g., PC, console, mobile) and genres. We understand the needs of gamers and dentify and contextualize the latest trends within gaming, including what’s next.

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    A syndicated in-theater exit polling service and joint venture with ComScore that has become the industry standard for capturing movie-goers responses to all wide-release films.

    Awareness and Intent to View tracking of film and tv titles through their entire lifecycle, creating a comprehensive understanding of both unaided and aided awareness of pre-release movies four weeks prior to their release.

    A quarterly worldwide consumer study that provides insight into the complete entertainment ecosystem, including new and emerging entertainment technology.

    Provides weekly viewer insights on original movie premieres on Premium Video-On-Demand, Early Electronic Sell Thru/digital purchase, or Subscription Video-On-Demand.

    LoveQuotient® is the first-of-its-kind methodology to quantify and help brands deepen their emotional connection with consumers.

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    Provides invaluable content feedback from Movie and TV Critics as well as Entertainment Journalists.

    Our Live Audience Script Read Testing provides studios, production companies, filmmakers, and script writers with valuable content capability and playability insights to optimize a script before the camera starts rolling.

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    ScreenShare™, a data partnership between Screen Engine/ASI and TheWrap, tracks the Top 10 most-mentioned entertainment options every week and comparing to the prior week. The chart lives on the Data & Analysis page of the WrapPRO Members Hub.

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    An innovative new approach, where research data at scale is directly matched with behavioral data to produce more effective audience targets.

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    News & Insights

    Kevin Goetz Dives into the Art and Science of Audience Testing on KCRW’s The Business with host Kim Masters

    Jun 04, 2025
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    Rachel Krauss Weise Joins Screen Engine as Senior Vice President, New Business Development and Strategic Market Solutions

    Jun 02, 2025
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    Tapestry Wins Two Honors at the 2025 Adwanted Media Research Awards

    Mar 27, 2025
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    Screen Engine/ASI Hiring: Research Director – Entertainment & Media Insights

    Mar 27, 2025
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    Screen Engine/ASI’s Chief Client Engagement Officer Holly Leff-Pressman Leads Panel at AI Summit

    Mar 24, 2025
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    15 YEARS OF INNOVATION AND IMPACT: SCREEN ENGINE/ASI’S JOURNEY

    Mar 07, 2025
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    Screen Engine/ASI Staff Spotlight: Steve Callahan

    Mar 06, 2025
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    Screen Engine/ASI 2025 Summer Internship Program

    Mar 01, 2025
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    The Gender Rift- A Tapestry Report

    Feb 27, 2025
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    Cumulus Media’s 2025 Audioscape Report

    Feb 27, 2025
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    Gaming in 2024′ Trends Report by mindGAME Data

    Jan 30, 2025
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    Evaluating The Top 50 U.S. Film Schools

    Jan 30, 2025
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    Reflecting on the Power of Cinema Award

    Dec 16, 2024
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    Tapestry, a Screen Engine/ASI company Wins 2024 Marketing Research Supplier of the Year

    Dec 10, 2024
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    Staff Spotlight: Terri Cavanaugh, VP of Qualitative Insights at Screen Engine/ASI

    Nov 08, 2024
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    Tapestry, a Screen Engine/ASI company discusses Segmentation

    Nov 04, 2024
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    Tapestry, a Screen Engine/ASI company has promoted three of its senior managers to directors.

    Oct 14, 2024
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    Screen Engine/ASI Joins Warner Bros. Discovery at ARF/OTT Event

    Oct 14, 2024
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    Tapestry Research, a Screen Engine/ASI company Celebrated for Award Nominations

    Oct 04, 2024
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    An Online Panel Discussion in Celebration of Hispanic Heritage Month

    Oct 01, 2024
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    MRX Power Chats: The Power of Sharing

    Sep 14, 2024
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