THE REFORMER
Principled, Purposeful, Self-Controlled, and Perfectionistic
THE HELPER
Generous, Demonstrative, and People-Pleasing
THE ACHIEVER
Adaptable, Excelling, and Driven
THE INDIVIDUALIST
Expressive and Dramatic
THE INVESTIGATOR
Perceptive and Innovative
THE LOYALIST
Engaging and Responsible
THE ENTHUSIAST
Spontaneous, Versatile and Acquisitive
THE CHALLENGER
Self-Confident, Decisive, and Willful
THE PEACEMAKER
Receptive, Reassuring and Agreeable
We are SE/ASI
A team of different personalities from armed backgrounds, cultures and experiences, provide clients with distinctive insights into consumer attitudes and behavior.
THE REFORMER
The Rational, Idealistic Type
Ones are conscientious and ethical, with a strong sense of right and wrong. They are teachers, crusaders, and advocates for change or striving to improve thing. Ones are well-organized, orderly, and fastidious, they try to maintain high standards, but can slip into being critical and perfectionistic. They are wise, discerning, realistic, noble, and can be morally heroic.
THE HELPER
The Caring, Interpersonal Type
Twos are empathetic, sincere, and warm-hearted. They are friendly, generous, and self-sacrificing, but can also be sentimental, flattering, and people-pleasing.
THE ACHIEVER
The Success-Oriented, Pragmatic Type
Threes are self-assured, attractive, and charming. Ambitious, competent, and energetic, they can also be status-conscious and highly driven for advancement. They are diplomatic and poised, and can also be concerned with their image and what others think of them. Threes at their best are self-accepting, authentic, everything they seem to be—role models who inspire others.
THE INDIVIDUALIST
The Sensitive, Introspective Type
Fours are self-aware, sensitive, and reserved. They are emotionally honest, creative, and personal, and can also be moody and self-conscious. Their motivations include wanting to express themselves and their individuality, to create and surround themselves with beauty, and to maintain certain moods and feelings. Inspired and highly creative at their best, Fours can renew themselves and transform their experiences.
THE INVESTIGATOR
The Intense, Cerebral Type
Fives are alert, insightful, and curious. They are able to concentrate and focus on developing complex ideas and skills. Independent, innovative, and inventive, they can also become preoccupied with their thoughts and imaginary constructs. Fives, at their best, are visionary pioneers, often ahead of their time, and able to see the world in an entirely new way.
THE LOYALIST
The Committed, Security-Oriented Type
The committed, security-oriented type. Sixes are reliable, hard-working, responsible, and trustworthy.
THE ENTHUSIAST
The Busy, Variety-Seeking Type
Sevens are extroverted, optimistic, versatile, and spontaneous. They are also playful, high-spirited, and practical. They constantly seek new and exciting experiences. At their best, sevens focus their talents on worthwhile goals, becoming appreciative, joyous, and satisfied.
THE CHALLENGER
The Powerful, Dominating Type
Eights are self-confident, strong, and assertive. They are protective, resourceful, straight-talking, and decisive. They want to be self-reliant, prove their strength, resist weakness, and to stay in control of their situation. Eights can also be self- mastering using their strength to improve others' lives and becoming heroic, magnanimous, and inspiring.
THE PEACEMAKER
The Easygoing, Self-Effacing Type
Nines are accepting, trusting, and stable. They are usually creative, optimistic, and supportive. They want everything to go smoothly, to be without conflict, and they try to keep the peace. Nines are motivated to create harmony in their environment and they can be all-embracing bringing people together to heal conflicts.
Aaron F.
Vice President
Alan Perlo
Alice L.
Associate Director
Alicia M.
Research Manager
Amanda L.
Senior Manager
Amberly G.
Senior Manager, Research Solutions
Amy L.
Executive Vice President
Andrew L.
President
Ari V-P.
Executive Vice President, The Screenings Group
Ben A.
Vice President, Quantitative Research
Ben S.
Senior Vice President
Berto L.
Project Coordinator
Beverly B.
Executive Vice President
Brian Y.
Web Developer
Carlye N.
Director, ScreenPlay™
Charlotte C.
Senior Research Manager, New Products Group
Chris L.
Senior Manager
Christina P.
Executive Vice President
Christopher K.
Vice President, Controller
Clarissa G.
Senior Manager
Claudia K.
Senior Research Manager
Colan N.
Senior Vice President
Connie K.
Dagney K.
Manager
Daniel B.
Daniel P.
Customer Service Specialist
Darlene H.
Senior Analyst
Deanne C.
Research Manager, Research Strategies
Debbie M.
Vice President, Research
Del M.
Vice President
Deneta D.
Director
Diego R.
Vice President
Don S.
Technician
Dwayne C.
Elliot R.
Executive Vice President
Erin L.
Executive Vice President, ScreenPlay™
Frank O.
George D.
Manager, Digital Marketing
Grace F.
Director
Greg DeLacy
Senior Vice President, Business Development
Gustavo O.
Executive Vice President
Harry R.
Qualitative Research Manager
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Chief Client Engagement Officer
Howard Z.
Manager
Ian B.
Vice President, Strategy
Jamie H.
Senior Data Engineer
Jamie M.
Project Coordinator
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Manager, Production
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Manager
Jason B.
Senior Vice President, Data Intelligence
Jemma R.
Director
Jeniffer P.
Director
Jennifer C.
Director, New Products Group
Joe C.
Manager
John T.
Mailroom Clerk
Jonathan B.
Vice President
Jorenne F.
Web Developer
Josefina P. T.
Senior Research Manager
Juana C.
Executive Director
Julia O.
Senior Manager
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Analyst
Karen B.
Vice President, The Screenings Group
Kari C.
Manager, Marketing & Events
Kathy M.
Executive Assistant
Katie R.
Director
Katy D.
Senior Vice President
Kaycee L.
Director
Kelly L.
Director, Research
Kelly V. K.
Ken P.
Senior Software Engineer, Data Intelligence
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Chief Executive Officer
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Director, Technical Services
Lam M.
Executive Director
Laura Z.
Vice President, Research Strategies
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Associate Director
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Louise C.
Luke H.
Senior Research Executive
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Manager
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Executive Assistant
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Manager
Melissa S.
Manager
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Finance
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Coordinator, Client Support & Special Projects
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Executive Director
Mohammad S.
Vice President
Monica K.
Senior Vice President
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Executive Vice President, Marketing Science
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Manager, Payroll
Nick S.
Noelani D.
Associate Director
Olga A.
Senior Accounting Clerk
Olivia H.
Coding Supervisor
Paul L.B.
Chief Financial Officer
PeiPei G.
Senior Research Executive
Rachel W.
Senior Vice President, New Business Development & Strategic Market Solutions
Rachel P.
EVP & Managing Director
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Finance
Reyes S.
Web Developer
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Product Manager, Data Intelligence
Rob C.
IT Manager
Bob L.
Chief Operating Officer, President
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Manager, Virtual Screening Room
Ron C.
Manager
Rosa L.
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Senior Accountant
Sam K.
Samantha F.
Executive Director
Sangat S.
Full Stack Engineer II, Data Intelligence
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Vice President, Content & Marketing Research
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Executive Assistant
Sihin T.
Senior Manager, Data Specialist
Stephen D.
Executive Director, Mkting & Acct Mgmnt
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Director, Accounting Manager
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Vice President
Steve R.
EVP, The TV News Group
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Senior Vice President
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Chief Technology Officer
Terrence T.
Associate Director, The Screenings Group
Terri C.
Vice President, The Screenings Group
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Associate Director
Tom G.
Senior Programming Manager
Tom H.
Lead Engineer
Victoria R.
Project Manager
Victoria S.
Associate Director
Vid G.
Executive Vice President
William R.
Director, Client Support & Special Projects
Zeyne G.
Senior Manager