THE REFORMER
Principled, Purposeful, Self-Controlled, and Perfectionistic
THE HELPER
Generous, Demonstrative, and People-Pleasing
THE ACHIEVER
Adaptable, Excelling, and Driven
THE INDIVIDUALIST
Expressive and Dramatic
THE INVESTIGATOR
Perceptive and Innovative
THE LOYALIST
Engaging and Responsible
THE ENTHUSIAST
Spontaneous, Versatile and Acquisitive
THE CHALLENGER
Self-Confident, Decisive, and Willful
THE PEACEMAKER
Receptive, Reassuring and Agreeable
We are SE/ASI
A team of different personalities from armed backgrounds, cultures and experiences, provide clients with distinctive insights into consumer attitudes and behavior.
THE REFORMER
The Rational, Idealistic Type
Ones are conscientious and ethical, with a strong sense of right and wrong. They are teachers, crusaders, and advocates for change or striving to improve thing. Ones are well-organized, orderly, and fastidious, they try to maintain high standards, but can slip into being critical and perfectionistic. They are wise, discerning, realistic, noble, and can be morally heroic.
THE HELPER
The Caring, Interpersonal Type
Twos are empathetic, sincere, and warm-hearted. They are friendly, generous, and self-sacrificing, but can also be sentimental, flattering, and people-pleasing.
THE ACHIEVER
The Success-Oriented, Pragmatic Type
Threes are self-assured, attractive, and charming. Ambitious, competent, and energetic, they can also be status-conscious and highly driven for advancement. They are diplomatic and poised, and can also be concerned with their image and what others think of them. Threes at their best are self-accepting, authentic, everything they seem to be—role models who inspire others.
THE INDIVIDUALIST
The Sensitive, Introspective Type
Fours are self-aware, sensitive, and reserved. They are emotionally honest, creative, and personal, and can also be moody and self-conscious. Their motivations include wanting to express themselves and their individuality, to create and surround themselves with beauty, and to maintain certain moods and feelings. Inspired and highly creative at their best, Fours can renew themselves and transform their experiences.
THE INVESTIGATOR
The Intense, Cerebral Type
Fives are alert, insightful, and curious. They are able to concentrate and focus on developing complex ideas and skills. Independent, innovative, and inventive, they can also become preoccupied with their thoughts and imaginary constructs. Fives, at their best, are visionary pioneers, often ahead of their time, and able to see the world in an entirely new way.
THE LOYALIST
The Committed, Security-Oriented Type
The committed, security-oriented type. Sixes are reliable, hard-working, responsible, and trustworthy.
THE ENTHUSIAST
The Busy, Variety-Seeking Type
Sevens are extroverted, optimistic, versatile, and spontaneous. They are also playful, high-spirited, and practical. They constantly seek new and exciting experiences. At their best, sevens focus their talents on worthwhile goals, becoming appreciative, joyous, and satisfied.
THE CHALLENGER
The Powerful, Dominating Type
Eights are self-confident, strong, and assertive. They are protective, resourceful, straight-talking, and decisive. They want to be self-reliant, prove their strength, resist weakness, and to stay in control of their situation. Eights can also be self- mastering using their strength to improve others' lives and becoming heroic, magnanimous, and inspiring.
THE PEACEMAKER
The Easygoing, Self-Effacing Type
Nines are accepting, trusting, and stable. They are usually creative, optimistic, and supportive. They want everything to go smoothly, to be without conflict, and they try to keep the peace. Nines are motivated to create harmony in their environment and they can be all-embracing bringing people together to heal conflicts.

Aaron F.
Vice President
Alan Perlo

Alice L.
Associate Director

Alicia M.
Research Manager

Amanda L.
Manager

Amberly G.
Senior Manager, Research Solutions

Amy L.
Executive Vice President

Andrew L.
President

Ari V-P.
Executive Vice President, The Screenings Group

Ben A.
Vice President, Quantitative Research

Ben S.
Senior Vice President

Berto L.
Project Coordinator

Beverly B.
Executive Vice President

Blake S.
Senior Manager, The Screenings Group

Brian Y.
Web Developer

Bruce F.
Senior Advisor

Carlye N.
Director, ScreenPlay™

Charlotte C.
Senior Research Manager, New Products Group

Chris L.
Senior Manager

Christina P.
Executive Vice President

Christopher K.
Vice President, Controller

Clarissa G.
Project Manager

Claudia K.
Senior Research Manager

Colan N.
Senior Vice President
Connie K.

Dagney K.
Project Coordinator
Daniel B.

Daniel P.
Customer Service Specialist

Darlene H.
Senior Analyst

Deanne C.
Research Manager, Research Strategies

Debbie M.
Vice President, Research
Del M.
Vice President

Deneta D.
Director
Diego R.
Vice President

Don S.
Technician
Dwayne C.

Elliot R.
Executive Vice President

Erin L.
Executive Vice President, ScreenPlay™
Frank O.

George D.
Manager, Digital Marketing

Grace F.
Director

Gustavo O.
Executive Vice President

Harry R.
Qualitative Research Manager

Holly L-P.
Chief Client Engagement Officer

Howard Z.
Manager

Howie P.
Executive Assistant

Huiling P.
Manager
Ian B.
Vice President, Strategy
Jamie H.
Senior Data Engineer

Jamie M.
Project Coordinator

Jana V. K.
Manager, Production

Janna L.
Manager

Jason B.
Senior Vice President, Data Intelligence

Jemma R.
Director

Jeniffer P.
Director

Jennifer C.
Director, New Products Group
Joe C.
Manager

John T.
Mailroom Clerk

Jonathan B.
Vice President

Jorenne F.
Web Developer

Josefina P. T.
Senior Research Manager

Juana C.
Executive Director

Julia O.
Research Manager
Juliann B.
Analyst

Karen B.
Vice President, The Screenings Group

Kari C.
Manager, Marketing & Events
Kathy M.
Executive Assistant

Katie R.
Director

Katy D.
Senior Vice President
Kaycee L.
Director

Kelly L.
Director, Research
Kelly V. K.

Ken P.
Senior Software Engineer, Data Intelligence

Kevin G.
Chief Executive Officer

Kris H.
Director, Technical Services

Lam M.
Executive Director

Laura Z.
Vice President, Research Strategies

Lily S.
Associate Director
Lionel V.

Louise C.

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Manager
Martha M.
Manager
Mayra M.
Executive Assistant
Melissa H.
Manager

Melissa S.
Manager
Meredith P.
Finance

Michelle J.
Coordinator, Client Support & Special Projects

Miguel D.
Executive Director

Mohammad S.
Vice President

Monica K.
Senior Vice President

Nelson T.
Executive Vice President, Marketing Science

Nestor V.
Manager, Payroll
Nick S.

Noelani D.
Associate Director

Olga A.
Senior Accounting Clerk

Olivia H.
Coding Supervisor

Paul L.B.
Chief Financial Officer

Rachel P.
EVP & Managing Director
Regina S.
Finance

Reyes S.
Web Developer

Ricky M.
Product Manager, Data Intelligence

Rob C.
Systems Engineer, Information Technology

Robert L.
Chief Operating Officer, President

Robert S.
Manager, Virtual Screening Room

Ron C.
Manager
Rosa L.

Salma G.
Senior Accountant
Sam K.

Samantha F.
Executive Director

Sangat S.
Full Stack Engineer II, Data Intelligence

Sararuth D.
Vice President, Content & Marketing Research

Shelia T.
Executive Director

Siena W.
Executive Assistant

Sihin T.
Senior Manager, Data Specialist

Stephen D.
Executive Director, Mkting & Acct Mgmnt

Stephen R.
Director, Accounting Manager

Steve C.
Vice President

Steve R.
EVP, The TV News Group

Susanna C.
Senior Vice President

Syed H.
Chief Technology Officer

Terrence T.
Associate Director, The Screenings Group

Terri C.
Vice President, The Screenings Group
Todd S.
Senior Manager

Tom G.
Senior Programming Manager
Tom H.
Lead Engineer

Victoria R.
Project Manager

Vid G.
Executive Vice President

William R.
Director, Client Support & Special Projects

Zeyne G.
Manager, Confirmation Site