engineworksTM, our premiere research facility, offers a turnkey platform to conduct flawless content testing in a controlled and secure environment with turnaround as fast as same-day with weekend testing also available. Conducting research at engineworksTM is cost effective as it provides integrated quantitative and qualitative methodologies.
engineworksTM features two 48 dial-equiped seat theaters, each with two adjacent breakout focus group rooms.
The seats in both theaters are equipped with handheld dials backed by ViewTracTM, our own proprietary dial system providing a detailed read on real-time audience response.The handheld dial also features a keypad to administer survey questions in real-time.
Client Areas –
Each 20+ seat client area features an expansive 180 degree view into the theater. The adjacent theater breakout focus group rooms also have client viewing areas.
Focus Group Rooms –
Six focus group rooms allow multiple set-ups from traditional table sets to living room and kids’ environments.
The engineworks™ Media Lab is equipped with state-of-the-art biometric capabilities allowing us to provide insights as we capture respondents’ galvanic skin response (GSR) to assess emotional reactions; track their eye position and movement to assess visual attention; and track their facial expressions to recognize emotions and expressions.