Located in Valley Village, EngineWorks is a state-of-the-art qualitative facility with the ability to do a variety of quick-turn, affordable research, including:

Screen Engine/ASI utilizes our proprietary dial technology to collect feedback on a variety of gaming content including gameplay trailers, press conferences at major gaming events (e.g., E3, PlayStation Experience, Xbox Game Showcase, etc.), early cinematic game footage, etc. in addition to testing interest and viewership engagement in story modes from narrative games and live streams.

Gamers are recruited to participate in live viewing sessions and turn their dials positive or negative depending on their level of engagement with the content/announcements, followed by short surveys and focus groups.

This allows us to capture their second-by-second feedback in real-time, along with quantitative and qualitative insights, which provide unbiased feedback on the event that day.

Thanks to our EngineWorks facility, Screen Engine/ASI has the capacity to conduct gameplay and usability testing in a large, dedicated venue.

With six focus group rooms plus two 48-seat theatres, we can conduct gameplay and usability testing at the scale you desire.

We strive to help our clients gauge customer feedback at all stages of development, whether that be pre-alpha or post-release, in one convenient and secure location.