A Global Leader in Digital Entertainment & Video Games
Screen Engine/ASI has led hundreds of projects for the largest brands in gaming and entertainment. Our research is designed to help clients every step of the way from concept ideation through post launch.
Our work covers a broad range of platforms (e.g., PC, console, mobile) and genres which allows us to understand the needs of gamers as well as identify and contextualize the latest trends within gaming, including what’s next.
The Screen Engine/ASI Gaming Group is made up of passionate researchers and gamers providing a breadth of gaming expertise. We understand gamers because we are gamers.
What We Do
How We Do It
Guiding our clients through every step of the gaming development lifecycle
- Genre Exploration & Competitive Analysis
- Market Sizing & Audience Segmentation
- Opportunity Analysis
- Brand Assessment & White Space Identification
- Brand & Title Tracking
- Early Concept Ideation & Refinement
- Concept Evaluation & Feature Prioritization
- Monetization Strategy
- Art Asset Evaluation
- Narrative Testing
- Audience Sentiment Analysis
- Playtesting/Gameplay Optimization
- Customer Identification, Profiling, & Targeting
- Marketing/Positioning Evaluation & Refinement
- Creative Testing
- Launch Strategy
- Campaign Effectiveness
- Sentiment Tracking
- Post-Launch Content Testing
- Product Maintenance/Repositioning
Our Facility –
Located in Valley Village, EngineWorks is a state-of-the-art qualitative facility with the ability to do a variety of quick-turn, affordable research, including:
Live Dial Testing –
Screen Engine/ASI utilizes our proprietary dial technology to collect feedback on a variety of gaming content including gameplay trailers, press conferences at major gaming events (e.g., E3, PlayStation Experience, Xbox Game Showcase, etc.), early cinematic game footage, etc. in addition to testing interest and viewership engagement in story modes from narrative games and live streams.
Gamers are recruited to participate in live viewing sessions and turn their dials positive or negative depending on their level of engagement with the content/announcements, followed by short surveys and focus groups.
This allows us to capture their second-by-second feedback in real-time, along with quantitative and qualitative insights, which provide unbiased feedback on the event that day.
Gameplay & Usability Testing –
Thanks to our EngineWorks facility, Screen Engine/ASI has the capacity to conduct gameplay and usability testing in a large, dedicated venue.
With six focus group rooms plus two 48-seat theatres, we can conduct gameplay and usability testing at the scale you desire.
We strive to help our clients gauge customer feedback at all stages of development, whether that be pre-alpha or post-release, in one convenient and secure location.
Meet the Team
Cross Platform & Gaming
“In gaming it is critical to identify how developers and publishers can capture the mindshare of players and keep them engaged in their titles and ecosystems indefinitely. At Screen Engine/ASI, we understand the broad shifts happening within the media, gaming, and entertainment landscapes, and pride ourselves in providing solutions and guidance to these complex questions, through best-in-class research and consulting.”
– Mark Orne, Executive Vice President