Screen Engine ASI’s Spectrum is your dedicated partner for comprehensive market research specializing in Hispanic/Latino, international, and multicultural content. Our mission is to decode the desires and preferences of these diverse audiences, enabling you to craft strategies that resonate and drive success.
Our dedication stems from a profound respect for our audience, both as a collective and as individuals. Our commitment to understanding the heartbeat of diverse cultures drives us forward. We uncover insights that often go unnoticed, enriching the demographics that stand out for their uniqueness.
At Screen Engine ASI, we embody the vibrant spectrum of diversity in all we do.
Full Service –
- Quantitative Research: Online and in-person surveys for insights into audience reactions and behaviors.
- Qualitative Research: Focus groups, in-depth interviews, and ethnographic studies for deep audience insights.
- Media Research: Tracking media consumption trends to inform your strategies.
- Brand Research: Evaluating brand perception among Hispanic, international, and multicultural audiences.
- Strategy Development: Develop marketing strategies collaboratively with clients and execute to effectively reach audiences.
Deeply Steeped –
We’re not just observers of pop culture, news, content, tech, creative, and ad-sales research, we are deeply embedded in these realms. Our team stays in constant sync with the dynamic trends in these areas, harnessing this knowledge to empower our clients in creating content that’s not just relevant but also exceptionally engaging and on the cutting edge. In essence, understanding the target audience isn’t merely our duty; it’s our intrinsic nature.
At our core, we specialize in crafting research solutions that transcend conventional evaluations of consumer attitudes and media consumption behaviors. Our expertise extends to conducting Capability/concept tests, playability assessments, branding analyses, marketing investigations, and deep-reaching discovery research.
Our unwavering commitment lies in empowering our clients with the most exceptional research and insights available. This empowers them to make informed, strategic decisions regarding their media initiatives, ensuring every move is poised for success.
Our strength lies in our extensive experience conducting audience research across diverse categories and platforms, with an unwavering commitment to amplifying the voice of every consumer.
Our track record includes collaborative partnerships with leading content producers, where we’ve excelled in developing and strategically positioning content for global audiences. From the United States to Latin America and Europe, our team has a rich history of success. We bring together over 80 years of collective experience in the entertainment industry, spanning a wide spectrum of mediums, including networks, cable, streaming, films, video games and podcasts.
Spectrum Team Key Members
“What makes Spectrum and SE/ASI unique is the love behind the process and our relentless commitment to a diverse and inclusive target environment where all consumers are created equal. We have a POV that allows us to elevate our insights. We look at the numbers but always go beyond the numbers. It’s our passion for content and insights that make a huge difference. Our way of thinking brings about our superpowers as partners and researchers.”
– Gustavo Ordonez,
Executive Vice President
“Our company’s power lies in the diverse brilliance of our researchers. At SE/ASI, we mirror our clients and audiences through our dedicated teams. We empower our employees, our diverse college students via internships and support our local communities. We are committed to infuse Diversity, Equity & Inclusion into the DNA of our company.”
– Juana Crespo,
and Diversity Equity & Inclusion, Committee Lead