We are a team
of media
and entertainment
market researchers.
We specialize in testing
all forms of content.
We have unparalleled
breadth and depth
of experience.
We partner with our clients
from pre-greenlight through
all distribution windows.
We believe that all content,
if made and marketed for the right price,
should make money.

We

At SE/ASI, we operate within a strategic content-solution architecture built out into what we call our ‘abilities’.

Learn about our products

Capability

Capability research measures the viability of an idea and its elements pre-greenlight or in pre-production.
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Playability

Playability research informs and identifies how emotionally engaging the content is and the level of positivity of its word-of-mouth.
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Marketability

Marketability research identifies the most responsive audience(s) and the most persuasive marketing messaging to build interest and urgency.
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Buzzability

Buzzability research identifies urgency, volatility, and positivity levels of viewer word of mouth as well as other influencers.
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Other Syndicated & Custom Solutions

In addition to our content-based solutions, we have a broad set of other syndicated and custom solutions to better understand the evolving media marketplace.
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1M+

Respondents Interviewed Annually

U.S. Top 50

Market Research Firms