We are a team
of media
and entertainment
market researchers.
We specialize in testing
all forms of content.
We have unparalleled
breadth and depth
of experience.
We partner with our clients
from pre-greenlight through
all distribution windows.
We believe that all content,
if made and marketed for the right price,
should make money.

We

At SE/ASI, we operate within a strategic content-solution architecture built out into what we call our ‘abilities’.

Learn about our products

Capability

Capability research measures the viability of an idea and its elements pre-greenlight or in pre-production.
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Playability

Playability research informs and identifies how emotionally engaging the content is and the level of positivity of its word-of-mouth.
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Marketability

Marketability research identifies the most responsive audience(s) and the most persuasive marketing messaging to build interest and urgency.
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Buzzability

Buzzability research identifies urgency, volatility, and positivity levels of viewer word of mouth as well as other influencers.
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Other Syndicated & Custom Solutions

In addition to our content-based solutions, we have a broad set of other syndicated and custom solutions to better understand the evolving media marketplace.
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1M+

Respondents Interviewed Annually

U.S. Top 50

Market Research Firms

Capability Testing Concept Assessment Positioning Table Script Read Testing Recruited Audience Screenings Audience Engine™ Title/Talent Testing Infomercial Testing Focus Groups & IDIs Biometric Testing Insight Communities and Panels Episode Testing Series Maintenance Binge Testing Marketing Positioning Brand Studies Ad/Campaign Effectiveness Promotional Ad Testing Tracktion™/Awareness and Intent to View Tracking Intent-To-Consume (ITC) Studies
Talent Testing White Space/Concept Testing Franchise Development/Maintenance Brand Health Screen Experts™ WOM Screenings (ticktbox®-gofobo™) Recommendation Engine™: Word-of-Mouth Ad Targets Global Entertainment and Technology Tracker (GET™) PostTrak™ PostVod™ Attitude & Usage/Audience Segmentation Quantum Media (TDG, Connected Consumer, Pay TV, OTT) Path-to-Purchase & Customer Journey Forecasting & Demand Research/Price & Feature Optimization Landscape Studies engineworks™ Consultative Research Fandom Research Branded Entertainment
Brand Tracking Customer Satisfaction Research Ethnographic Research Pilot & Program Testing / Dial Testing Franchise Studies Game Show Testing TV News Testing UX/UI Research Gaming/Interactive Research Home Entertainment Research & Tracking Kids/Youth/Family Testing International Testing Customer Database Surveys Listenership Research (Music/Radio/Podcast) Marketplace Analytics Sports Research Streaming/VOD/OTT Research TV Cable Research

Industry Insights & More

Client Endorsements

Amazing to receive such incredible client feedback! Thank you Caren Thompson of United Artists Releasing. We feel exactly the same!!

Jan 14, 2022
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SE/ASI Adds Four Gaming Research Specialists

Hollywood research firm Screen Engine/ASI (SE/ASI) has appointed video game researchers Maurice Scarborough and Randy Flores as Executive Directors…

Dec 13, 2021
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Are movies too long? Hollywood tests the limits of our pandemic attention spans

During the last several months, a crop of Hollywood movies has tested the limits of the oft-cited Roger Ebert chestnut: “No good movie is too lon…

Dec 04, 2021
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Screen Engine/Asi Acquires London-Based Tapestry Research To Expand Global Reach

Leading entertainment market research firm Screen Engine/ASI today announced the acquisition of award-winning London-based Tapestry Research to gro…

Nov 18, 2021
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Post-Pandemic Streaming Consumption; What Will Change?

According to a study by Kantar, as of June 2021, over 95 million households in the US have at least one…

Aug 06, 2021
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Streaming TV may be seeing a COVID-19 slowdown

The uptick in new streaming subscriptions has slowed as COVID-19 restrictions began to ease this spring…

Jul 17, 2021
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Why Disney’s ‘Black Widow’ Premium VOD Reveal Rattled Hollywood

A day after The Walt Disney Co. announced that Marvel Studios’ Black Widow debuted to $218.8 million…

Jul 16, 2021
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Top Watched VOD Premier Movies according to PostVOD by Screen Engine/ASI

This week, HBO Max again leads the SEA Top SVOD Movies (subscription streaming service titles) list, with Godzilla vs. Kong at No. 1…

Apr 02, 2021
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