We are a team
of media
and entertainment
market researchers.
We specialize in testing
all forms of content.
We have unparalleled
breadth and depth
of experience.
We partner with our clients
from pre-greenlight through
all distribution windows.
We believe that all content,
if made and marketed for the right price,
should make money.

We

At SE/ASI, we operate within a strategic content-solution architecture built out into what we call our ‘abilities’.

Learn about our products

Capability

Capability research measures the viability of an idea and its elements pre-greenlight or in pre-production.
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Playability

Playability research informs and identifies how emotionally engaging the content is and the level of positivity of its word-of-mouth.
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Marketability

Marketability research identifies the most responsive audience(s) and the most persuasive marketing messaging to build interest and urgency.
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Buzzability

Buzzability research identifies urgency, volatility, and positivity levels of viewer word of mouth as well as other influencers.
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Other Syndicated & Custom Solutions

In addition to our content-based solutions, we have a broad set of other syndicated and custom solutions to better understand the evolving media marketplace.
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1M+

Respondents Interviewed Annually

U.S. Top 50

Market Research Firms

Capability Testing Concept Assessment Positioning Table Script Read Testing Recruited Audience Screenings Audience Engine™ Title/Talent Testing Infomercial Testing Focus Groups & IDIs Biometric Testing Insight Communities and Panels Episode Testing Series Maintenance Binge Testing Marketing Positioning Brand Studies Ad/Campaign Effectiveness Promotional Ad Testing Tracktion™/Awareness and Intent to View Tracking Intent-To-Consume (ITC) Studies
Talent Testing White Space/Concept Testing Franchise Development/Maintenance Brand Health Screen Experts™ WOM Screenings (ticktbox®-gofobo™) Recommendation Engine™: Word-of-Mouth Ad Targets Global Entertainment and Technology Tracker (GET™) PostTrak™ PostVod™ Attitude & Usage/Audience Segmentation Quantum Media (TDG, Connected Consumer, Pay TV, OTT) Path-to-Purchase & Customer Journey Forecasting & Demand Research/Price & Feature Optimization Landscape Studies engineworks™ Consultative Research Fandom Research Branded Entertainment
Brand Tracking Customer Satisfaction Research Ethnographic Research Pilot & Program Testing / Dial Testing Franchise Studies Game Show Testing TV News Testing UX/UI Research Gaming/Interactive Research Home Entertainment Research & Tracking Kids/Youth/Family Testing International Testing Customer Database Surveys Listenership Research (Music/Radio/Podcast) Marketplace Analytics Sports Research Streaming/VOD/OTT Research TV Cable Research