We are a team
of media
and entertainment
market researchers.
We specialize in testing
all forms of content.
We have unparalleled
breadth and depth
of experience.
We partner with our clients
from pre-greenlight through
all distribution windows.
We believe that all content,
if made and marketed for the right price,
should make money.
We
Delivering insights from a team rich in diversity, differing perspectives, and personalities.
At SE/ASI, we operate within a strategic content-solution architecture built out into what we call our ‘abilities’.
Learn about our productsCapability
Capability research measures the viability of an idea and its elements pre-greenlight or in pre-production.
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Playability
Playability research informs and identifies how emotionally engaging the content is and the level of positivity of its word-of-mouth.
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Marketability
Marketability research identifies the most responsive audience(s) and the most persuasive marketing messaging to build interest and urgency.
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Buzzability
Buzzability research identifies urgency, volatility, and positivity levels of viewer word of mouth as well as other influencers.
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Other Syndicated & Custom Solutions
In addition to our content-based solutions, we have a broad set of other syndicated and custom solutions to better understand the evolving media marketplace.
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1M+
Respondents Interviewed Annually
U.S. Top 50
Market Research Firms
Capability Testing
Concept Assessment Positioning
Table Script Read
Title/Talent Testing
Recruited Audience Screenings Branded Entertainment
Infomercial Testing
Focus Groups & IDIs
Biometric Testing
Insight Communities and Panels
Episode Testing
Series Maintenance
Binge Testing
Marketing Positioning
Brand Studies
Ad/Campaign Effectiveness
Promotional Ad Testing
Tracktion™/Awareness and Intent to View Tracking
Intent-To-Consume (ITC) Studies
Talent Testing
White Space/Concept Testing
Franchise Development/Maintenance
Brand Health
Screen Experts™
WOM Screenings (ticktbox®-gofobo™)
Recommendation Engine™: Word-of-Mouth Ad Targets
Global Entertainment and Technology Tracker (GET™)
PostTrak™
PostVod™
Attitude & Usage/Audience Segmentation
Quantum Media (TDG, Connected Consumer, Pay TV, OTT)
Path-to-Purchase & Customer Journey
Forecasting & Demand Research/Price & Feature Optimization
Landscape Studies
engineworks™Gaming/Interactive Research
Consultative Research
Fandom Research
Brand Tracking
Customer Satisfaction Research
Ethnographic Research
Pilot & Program Testing / Dial Testing
Franchise Studies
Game Show Testing
TV News Testing
UX/UI Research
Home Entertainment Research & Tracking
Kids/Youth/Family Testing
International Testing
Customer Database Surveys
Listenership Research (Music/Radio/Podcast)
Marketplace Analytics
Sports Research
Streaming/VOD/OTT Research
TV Cable Research
Our normative data warehouse contains decades of searchable metrics on movie/TV content testing, tracking, and a variety of additional primary and secondary data.