We are a team
We specialize in testing
all forms of content.
We have unparalleled
breadth and depth
We partner with our clients
from pre-greenlight through
all distribution windows.
We believe that all content,
if made and marketed for the right price,
should make money.
At SE/ASI, we operate within a strategic content-solution architecture built out into what we call our ‘abilities’.Learn about our products
Capability research measures the viability of an idea and its elements pre-greenlight or in pre-production.More
Playability research informs and identifies how emotionally engaging the content is and the level of positivity of its word-of-mouth.More
Marketability research identifies the most responsive audience(s) and the most persuasive marketing messaging to build interest and urgency.More
Buzzability research identifies urgency, volatility, and positivity levels of viewer word of mouth as well as other influencers.More
Other Syndicated & Custom Solutions
In addition to our content-based solutions, we have a broad set of other syndicated and custom solutions to better understand the evolving media marketplace.More
Respondents Interviewed Annually
U.S. Top 50
Market Research Firms
Capability Testing Concept Assessment Positioning Table Script Read Title/Talent Testing Recruited Audience Screenings Branded Entertainment Infomercial Testing Focus Groups & IDIs Biometric Testing Insight Communities and Panels Episode Testing Series Maintenance Binge Testing Marketing Positioning Brand Studies Ad/Campaign Effectiveness Promotional Ad Testing Tracktion™/Awareness and Intent to View Tracking Intent-To-Consume (ITC) Studies
Talent Testing White Space/Concept Testing Franchise Development/Maintenance Brand Health Screen Experts™ WOM Screenings (ticktbox®-gofobo™) Recommendation Engine™: Word-of-Mouth Ad Targets Global Entertainment and Technology Tracker (GET™) PostTrak™ PostVod™ Attitude & Usage/Audience Segmentation Quantum Media (TDG, Connected Consumer, Pay TV, OTT) Path-to-Purchase & Customer Journey Forecasting & Demand Research/Price & Feature Optimization Landscape Studies engineworks™Gaming/Interactive Research Consultative Research Fandom Research
Brand Tracking Customer Satisfaction Research Ethnographic Research Pilot & Program Testing / Dial Testing Franchise Studies Game Show Testing TV News Testing UX/UI Research Home Entertainment Research & Tracking Kids/Youth/Family Testing International Testing Customer Database Surveys Listenership Research (Music/Radio/Podcast) Marketplace Analytics Sports Research Streaming/VOD/OTT Research TV Cable Research