MRX Power Chats: The Power of Sharing
Join us on September 17th for the MRX Power Chats: The Power of Sharing, hosted by Screen Engine/ASI and Maverix in collaboration with Women in Res…
Screen Engine Brands
Serving the entertainment, media, gaming & other industries, our premiere testing facility in So. Cal. includes a total of 6 flex-space focus group rooms & two 48- seat amphitheaters with client viewing areas. Each theater is equipped with our proprietary ViewTrac™ real-time dial-system, 2 adjacent breakout rooms, and has audience biometric testing capability.
TicktBox is a world class digital marketing, ticketing, and online streaming platform. As a global leader in integrated marketing solutions, we provide powerful solutions for some of the world’s top entertainment brands within the Fortune 500.
View More
The award-winning London-based division is a custom market research agency known for its expertise in segmentation, consumer decision journeys, market sizing and proposition testing, and more.
View More
Coherency is a marketing insights agency that uses breakthrough research techniques to help brands solve business challenges by deciphering the emotional logic that drives consumer behavior.
View More
Screen Play focuses exclusively on kid’s, YA, and family research. From concept to execution, Screen Play is dedicated to helping our clients create and distribute compelling content that resonates with today’s young audiences.
View More
Gofobo.com is the leading online destination for advance movie screenings and events. Gofobo provides moviegoers exclusive access to early advance screenings, world premieres, entertainment related content, and Verified Movie Ratings.
View More
In-theater or online recruited audience screenings test all measures of playability and positive word-of-mouth intent among a representative sample of potential moviegoers.
A unique insight community that allows our clients to get feedback quickly and interact on a continual basis with specifically recruited members using a wide variety of research tools.
A groundbreaking virtual screening research platform that recreates the live/in-theater experience in either a synchronous or asynchronous online environment with best-in-class security.
View More
An innovative new approach, where research data at scale is directly matched with behavioral data to produce more effective audience targets.
We have a rich history working for and with leading content producers catering to global, multi-country, U.S. Hispanics and Latin American audiences develop the best content and strategic position in the market.
View More
A syndicated in-theater exit polling service and joint venture with ComScore that has become the industry standard for capturing movie-goers responses to all wide-release films.
Awareness and Intent to View tracking of film and tv titles through their entire lifecycle, creating a comprehensive understanding of both unaided and aided awareness of pre-release movies four weeks prior to their release.
A quarterly worldwide consumer study that provides insight into the complete entertainment ecosystem, including new and emerging entertainment technology.
Provides invaluable content feedback from Movie and TV Critics as well as Entertainment Journalists.
Provides weekly viewer insights on original movie premieres on Premium Video-On-Demand, Early Electronic Sell Thru/digital purchase, or Subscription Video-On-Demand.
Our Live Audience Script Read Testing provides studios, production companies, filmmakers, and script writers with valuable content capability and playability insights to optimize a script before the camera starts rolling.
View More
Guiding our clients through every step of the gaming development lifecycle, we cover a broad range of platforms (e.g., PC, console, mobile) and genres. We understand the needs of gamers and dentify and contextualize the latest trends within gaming, including what’s next.
ScreenShare™, a data partnership between Screen Engine/ASI and TheWrap, tracks the Top 10 most-mentioned entertainment options every week and comparing to the prior week. The chart lives on the Data & Analysis page of the WrapPRO Members Hub.
View MoreNews & Insights
Screen Engine Chief Client Engagement Officer, Holly Leff-Pressman hosts a Session on AI Legal Implications on TVOT Connect
Highlights from the latest TVOT CONNECT session are now available! Last month, Holly Leff-Pressman, our Chief Client Engagement Officer at Screen E…
LA Times – Sept 6, 2024
Some of the high notes of the upcoming movie calendar are the many musicals heading to the screen: Warner Bros.’ Joaquin Phoenix-Lady Gaga starre…
Sarah Phillis of Tapestry was named one of the Market Research Society’s Research Heroes
Big congratulations to Sarah Phillis, our incredible Office Manager in London, for being honored as one of the Market Research Society’s Research H…
Katie Ruben Named to Media Play News’ 2024 “40 Under 40” in Home Entertainment
Screen Engine/ASI is proud to announce that Katie Ruben, our Director of the Cross Platform Group, has been named to Media Play News’ prestigious 2…
Holly Leff-Pressman of Screen Engine/ASI Leads Key Discussion on AI’s Legal Challenges at DEG EnTech Symposium
At the recent DEG EnTech Symposium, Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine/ASI, moderated a critical discussion titl…
NY Times – July 24, 2024
Savvy moviegoers may have noticed that these are very uncertain times at the box office. Not only are ticket sales this summer down about 17 percen…
Tapestry Research: Uncovering the AI Consumer Mood
AI is a hot topic, and a complex one too. Tapestry Research is using it to improve things like QC, probing and coding of open-ended questions, but …
POV Newsletter: On the Trail of the “It” Generation (May 2024)
The irresistible and elusive Gen Z continues to be the darling of the research, marketing, and branding worlds. Irresistible since, based on Intell…