We are a team
of media
and entertainment
market researchers.
We specialize in testing
all forms of content.
We have unparalleled
breadth and depth
of experience.
We partner with our clients
from pre-greenlight through
all distribution windows.
We believe that all content,
if made and marketed for the right price,
should make money.

We

At SE/ASI, we operate within a strategic content-solution architecture built out into what we call our ‘abilities’.

Learn about our products

Capability

Capability research measures the viability of an idea and its elements pre-greenlight or in pre-production.
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Playability

Playability research informs and identifies how emotionally engaging the content is and the level of positivity of its word-of-mouth.
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Marketability

Marketability research identifies the most responsive audience(s) and the most persuasive marketing messaging to build interest and urgency.
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Buzzability

Buzzability research identifies urgency, volatility, and positivity levels of viewer word of mouth as well as other influencers.
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Other Syndicated & Custom Solutions

In addition to our content-based solutions, we have a broad set of other syndicated and custom solutions to better understand the evolving media marketplace.
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Respondents Interviewed Annually

U.S. Top 50

Market Research Firms

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Client Endorsements

Amazing to receive such incredible client feedback! Thank you Caren Thompson of United Artists Releasing. We feel exactly the same!!

SE/ASI Adds Four Gaming Research Specialists

Hollywood research firm Screen Engine/ASI (SE/ASI) has appointed video game researchers Maurice Scarborough and Randy Flores as Executive Directors…

Are movies too long? Hollywood tests the limits of our pandemic attention spans

During the last several months, a crop of Hollywood movies has tested the limits of the oft-cited Roger Ebert chestnut: “No good movie is too lon…

Screen Engine/Asi Acquires London-Based Tapestry Research To Expand Global Reach

Leading entertainment market research firm Screen Engine/ASI today announced the acquisition of award-winning London-based Tapestry Research to gro…

Post-Pandemic Streaming Consumption; What Will Change?

According to a study by Kantar, as of June 2021, over 95 million households in the US have at least one…

Streaming TV may be seeing a COVID-19 slowdown

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Why Disney’s ‘Black Widow’ Premium VOD Reveal Rattled Hollywood

A day after The Walt Disney Co. announced that Marvel Studios’ Black Widow debuted to $218.8 million…

Top Watched VOD Premier Movies according to PostVOD by Screen Engine/ASI

This week, HBO Max again leads the SEA Top SVOD Movies (subscription streaming service titles) list, with Godzilla vs. Kong at No. 1…