RESEARCH LESSONS IN THE MAKING OF THE BARBIE MOVIE
In the world of entertainment, the journey from concept to blockbuster success can be a winding and unpredictable road. Sometimes, a property that …
Screen Engine Brands
Serving the entertainment, media, gaming & other industries, our premiere testing facility in So. Cal. includes a total of 6 flex-space focus group rooms & two 48- seat amphitheaters with client viewing areas. Each theater is equipped with our proprietary ViewTrac™ real-time dial-system, 2 adjacent breakout rooms, and has audience biometric testing capability.
TicktBox is a world class digital marketing, ticketing, and online streaming platform. As a global leader in integrated marketing solutions, we provide powerful solutions for some of the world’s top entertainment brands within the Fortune 500.
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The award-winning London-based division is a custom market research agency known for its expertise in segmentation, consumer decision journeys, market sizing and proposition testing, and more.
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Coherency is a marketing insights agency that uses breakthrough research techniques to help brands solve business challenges by deciphering the emotional logic that drives consumer behavior.
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Screen Play focuses exclusively on kid’s, YA, and family research. From concept to execution, Screen Play is dedicated to helping our clients create and distribute compelling content that resonates with today’s young audiences.
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Gofobo.com is the leading online destination for advance movie screenings and events. Gofobo provides moviegoers exclusive access to early advance screenings, world premieres, entertainment related content, and Verified Movie Ratings.
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In-theater or online recruited audience screenings test all measures of playability and positive word-of-mouth intent among a representative sample of potential moviegoers.
A unique insight community that allows our clients to get feedback quickly and interact on a continual basis with specifically recruited members using a wide variety of research tools.
A groundbreaking virtual screening research platform that recreates the live/in-theater experience in either a synchronous or asynchronous online environment with best-in-class security.
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An innovative new approach, where research data at scale is directly matched with behavioral data to produce more effective audience targets.
We have a rich history working for and with leading content producers catering to global, multi-country, U.S. Hispanics and Latin American audiences develop the best content and strategic position in the market.
A syndicated in-theater exit polling service and joint venture with ComScore that has become the industry standard for capturing movie-goers responses to all wide-release films.
Awareness and Intent to View tracking of film and tv titles through their entire lifecycle, creating a comprehensive understanding of both unaided and aided awareness of pre-release movies four weeks prior to their release.
A quarterly worldwide consumer study that provides insight into the complete entertainment ecosystem, including new and emerging entertainment technology.
Provides invaluable content feedback from Movie and TV Critics as well as Entertainment Journalists.
Provides weekly viewer insights on original movie premieres on Premium Video-On-Demand, Early Electronic Sell Thru/digital purchase, or Subscription Video-On-Demand.
Our Live Audience Script Read Testing provides studios, production companies, filmmakers, and script writers with valuable content capability and playability insights to optimize a script before the camera starts rolling.
Guiding our clients through every step of the gaming development lifecycle, we cover a broad range of platforms (e.g., PC, console, mobile) and genres. We understand the needs of gamers and dentify and contextualize the latest trends within gaming, including what’s next.
News & Insights
Screen Engine/ASI’s Kevin Goetz Defines ‘Elevated Cinema’ at TheGrill 2023
Kevin Goetz, CEO of Screen Engine/ASI, highlighted ‘Elevated Cinema’ at TheGrill 2023, underscoring its significance in today’s film industry.
Carlye Nealon & Erin Friend of Screen Engine/ASI recognized at Cynopsis 2023 Awards
Screen Engine/ASI celebrates as Carlye Nealon (Director, TVG – Screenplay) and Erin Friend (Sr. Manager, TVG – Content) receive the prestigious Cyn…
Screen Engine/ASI’s VP of Content & Marketing Research, Sararuth Delice, presents at the 2023 Creators Summit.
Screen Engine/ASI congratulates Sararuth Delice, VP of Content & Marketing Research, for moderating “Talk to Me Nice: The Art of Networking” at the…
Job Opening: Marketing Scientist
Screen Engine/ASI Announces Job Opening for a Marketing Scientist in their Coherency division.
Colan Neese is Welcomed to Screen Engine/ASI
A warm welcome to Colan Neese, who has joined the Screen Engine/ASI family! Colan is renowned for architecting innovative research and measurement …
Carlye Nealon and Erin Friend of Screen Engine/ASI Named Cynopsis Rising Stars 2023
We are so thrilled to announce that two of our very own, Carlye Nealon (Director, TVG – Screenplay) and Erin Friend (Sr. Manager, TVG – Content), h…
Screen Engine/ASI’s premier audience testing facility- Engineworks.
Discover Screen Engine/ASI’s premier audience testing facility, engineworks™️, with state-of-the-art and versatile research spaces. Trusted by …
A Thank You to SE/ASI 2023 Summer Interns
Screen Engine/ASI is proud of our 2023 Summer Interns who have been working closely with our teams, gaining invaluable experience in our industry. …