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    Screen Engine/ASI goes beyond delivering data—we unlock the story behind it.

    As a strategic partner, we transform consumer intelligence into prescriptive guidance that helps our clients understand their audiences, optimize engagement, and uncover new growth opportunities. With advanced analytics, emotional insights, and deep generational and multicultural expertise, we deliver tailored solutions that drive smarter decisions in a rapidly evolving world

    Expertise

    Concept & Content Testing

    Predictive Analytics & Forecasting

    Brand Health
    & Growth

    Innovation & Product Development

    Advertising and
    Marketing Effectiveness

    User Experience (UX) & Customer
    Journey

    Attitude &
    Usage

    Market Segmentation & Targeting

    Company Teams

    The leader in entertainment content and audience and viewer research.

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    Our award-winning London-based team is known for its expertise in segmentation and brings beauty and simplicity to the most complex problems.

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    Coherency is our marketing insights team that uses breakthrough research techniques to help brands solve business challenges by deciphering the emotional logic that drives consumer behavior.

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    TicktBox is a world class digital marketing, ticketing, and online streaming platform. As a global leader in integrated marketing solutions, we provide powerful solutions for some of the world’s top entertainment brands within the Fortune 500.

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    2M+

    Respondents Interviewed Annually

    Top 25

    IA Member Research Firms

    50+

    Survey Markets Worldwide

    5M+

    Community Panels

    What’s New?

    Kevin Goetz Dives into the Art and Science of Audience Testing on KCRW’s The Business with host Kim Masters

    Rachel Krauss Weise Joins Screen Engine as Senior Vice President, New Business Development and Strategic Market Solutions

    Tapestry Wins Two Honors at the 2025 Adwanted Media Research Awards

    Screen Engine/ASI Hiring: Research Director – Entertainment & Media Insights

    Screen Engine/ASI’s Chief Client Engagement Officer Holly Leff-Pressman Leads Panel at AI Summit

    15 YEARS OF INNOVATION AND IMPACT: SCREEN ENGINE/ASI’S JOURNEY

    Screen Engine/ASI Staff Spotlight: Steve Callahan

    Screen Engine/ASI 2025 Summer Internship Program

    The Gender Rift- A Tapestry Report

    Cumulus Media’s 2025 Audioscape Report

    Gaming in 2024′ Trends Report by mindGAME Data

    Evaluating The Top 50 U.S. Film Schools

    Reflecting on the Power of Cinema Award

    Tapestry, a Screen Engine/ASI company Wins 2024 Marketing Research Supplier of the Year

    Staff Spotlight: Terri Cavanaugh, VP of Qualitative Insights at Screen Engine/ASI

    Tapestry, a Screen Engine/ASI company discusses Segmentation

    Tapestry, a Screen Engine/ASI company has promoted three of its senior managers to directors.

    Screen Engine/ASI Joins Warner Bros. Discovery at ARF/OTT Event

    Tapestry Research, a Screen Engine/ASI company Celebrated for Award Nominations

    An Online Panel Discussion in Celebration of Hispanic Heritage Month

    MRX Power Chats: The Power of Sharing

    Awards & Recognitions

    2025 Adwanted Media – Best Research Company of the Year

    2025 Adwanted Media – Best Custom Media Research Project Supporting Diversity in Media & Advertising

    2024 American Cinematheque – Power of Cinema Award

    2024 Top 25 Company – Insights Association

    2024 Quirks Excellence Awards – Marketing Research Supplier of the Year

    2023 Media Week Awards – Gold Winner Trade Body Research

    2023 Mediatel Research Awards – Highly Commended Research Agency of the Year

    2020 U.S. Report Diane Bowers – Top 50 Firm (Formerly “The Gold Report”)

    2019 Greenbook – Market Leader

    2018 AMA – Gold Top 50 Research Firm