News from SE/ASI

AMERICAN CINEMATHEQUE HONORS KEVIN GOETZ & SCREEN ENGINE WITH THE POWER OF CINEMA AWARD

SCREEN ENGINE, a global leader in entertainment research and content testing, has been honored this month with the American Cinematheque’s prestigious Power of Cinema Award in conjunction with its CEO, founder, and entertainment research veteran KEVIN GOETZ.

RESEARCH LESSONS IN THE MAKING OF THE BARBIE MOVIE

In the world of entertainment, the journey from concept to blockbuster success can be a winding and unpredictable road. Sometimes, a property that seems like an unlikely candidate for the big screen can become a groundbreaking hit that captivates audiences worldwide. This fascinating transformation is precisely what we'll explore today as we delve into the making of the Barbie movie, a remarkable success story that reshaped the DNA of a beloved childhood toy and turned it into a cinematic triumph. Our CEO and founder of Screen Engine/ASI and Don’t Kill the Messenger podcast host, Kevin Goetz, sat down with Robbie Brenner, one of the producers of the summer movie-hit Barbie. With over two decades of experience in the film industry and a recent promotion to the role of President of Mattel Films, Robbie Brenner brings a wealth of knowledge and expertise to the conversation.

POV Newsletter: The Lasting Effects of the Pandemic on the Movie Industry (May 2023)

Get an exclusive inside look at the latest trends, shifts and challenges facing the entertainment industry with POV, the recently launched newsletter from Screen Engine/ASI, written by industry experts Kevin Goetz and Lucille Palmiere. Our first issue explores the lasting effects of the pandemic on in-theater movie-going. We take a look beyond the obvious franchises and blockbusters to examine what is integral to getting audiences enthusiastic about seeing any film in a theater. Don't miss out on our invaluable insights.

SCREEN ENGINE/ASI ACQUIRES BRAND INSIGHTS AND STRATEGY FIRM COHERENCY

Leading entertainment and media market research firm Screen Engine/ASI today announced the acquisition of brand insights and strategy firm Coherency to expand its product offerings in helping clients to meet the variety of business challenges they face. Coherency was co-founded in 2014 by Jeff Meleski, Steve Markov, and Lee Lodes, all of whom will continue to lead Coherency as a division of Screen Engine/ASI.

Screen Engine’s Erin Leigh recognized by NYC TV’s Week 40 Under 40 for 2022

Erin Leigh is being recognized by NYC TV's Week 40 Under 40 for 2022. Erin is a highly dynamic consumer insights professional with over a decade of experience in entertainment research, with a special emphasis on children's, YA, and family content.

SCREEN ENGINE/ASI NAMES SYED HASAN CTO

Leading media and entertainment market research firm Screen Engine/ASI today announced it has hired Syed Hasan for the newly created position of Chief Technology Officer. Hasan will be responsible for setting and driving the technology direction of the company ensuring that the company’s platforms, software, and infrastructure most effectively and efficiently meet business needs. Hasan will report to Kevin Goetz, the company’s founder and CEO.

SCREEN ENGINE/ASI TEAMS WITH ACCOMPLISHED FILM EXECUTIVE, STRATEGIST LOUISE CHATER TO FURTHER GLOBAL REACH

Leading entertainment market research firm Screen Engine/ASI today announced it has formed an exclusive strategic relationship in media and entertainment with Louise Chater to focus on building its global content and qualitative research business.

SCREEN ENGINE/ASI ACQUIRES LONDON-BASED TAPESTRY RESEARCH TO EXPAND GLOBAL REACH

Leading entertainment market research firm Screen Engine/ASI today announced the acquisition of award-winning London-based Tapestry Research to grow its global presence. Tapestry was co-founded in 2014 by Kevin Thompson and Ian Wright, both of whom will continue to lead the company as Joint Managing Directors.  They will also join the SE/ASI management team as executive vice presidents.

SCREEN ENGINE/ASI EXPANDS SENIOR TEAM TO ENHANCE KEY SERVICE OFFERINGS

Gustavo Ordonez to Head Hispanic & Multi-Cultural Insights Group as EVP, Daniel Christman Joins as SVP Cross Platform Group, Sararuth Delice Becomes VP Content and Marketing Research, TV Group and Shelia Thompson Boards as Executive Director Research Solutions