News from SE/ASI

Screen Engine/ASI, a leading global research and market strategy firm, welcomes Rachel Krauss Weise as Senior Vice President of New Business Development and Strategic Market Solutions.

Screen Engine/ASI is thrilled to invite you to an enriching and inspiring panel discussion in celebration of Hispanic Heritage Month. This special event will feature four distinguished panelists from diverse industries, each with unique Hispanic heritage. They will share their personal and professional journeys in the U.S., offering insights into their challenges, triumphs, and the cultural richness that shapes their experiences.

(By Ashley Lee, Staff Writer) Some of the high notes of the upcoming movie calendar are the many musicals heading to the screen: Warner Bros.’ Joaquin Phoenix-Lady Gaga starrer “Joker: Folie à Deux” (Oct. 4), Netflix’s tuneful crime drama “Emilia Pérez” (in limited release Nov. 1), Universal’s adaptation of the Broadway musical “Wicked” (Nov. 22), Netflix’s princess quest “Spellbound” (Nov. 22), Disney’s animated “Moana 2” (Nov. 27) and a CGI prequel, “Mufasa: The Lion King” (Dec. 20).

(By Reggie Ugwu) Opening-weekend estimates have been a Hollywood fixture since the 1980s. But surveys of moviegoers can fail to capture those who infrequently visit the theater.

SCREEN ENGINE, a global leader in entertainment research and content testing, has been honored this month with the American Cinematheque’s prestigious Power of Cinema Award in conjunction with its CEO, founder, and entertainment research veteran KEVIN GOETZ.

In the world of entertainment, the journey from concept to blockbuster success can be a winding and unpredictable road. Sometimes, a property that seems like an unlikely candidate for the big screen can become a groundbreaking hit that captivates audiences worldwide. This fascinating transformation is precisely what we'll explore today as we delve into the making of the Barbie movie, a remarkable success story that reshaped the DNA of a beloved childhood toy and turned it into a cinematic triumph. Our CEO and founder of Screen Engine/ASI and Don’t Kill the Messenger podcast host, Kevin Goetz, sat down with Robbie Brenner, one of the producers of the summer movie-hit Barbie. With over two decades of experience in the film industry and a recent promotion to the role of President of Mattel Films, Robbie Brenner brings a wealth of knowledge and expertise to the conversation.

Get an exclusive inside look at the latest trends, shifts and challenges facing the entertainment industry with POV, the recently launched newsletter from Screen Engine/ASI, written by industry experts Kevin Goetz and Lucille Palmiere. Our first issue explores the lasting effects of the pandemic on in-theater movie-going. We take a look beyond the obvious franchises and blockbusters to examine what is integral to getting audiences enthusiastic about seeing any film in a theater. Don't miss out on our invaluable insights.

Leading entertainment and media market research firm Screen Engine/ASI today announced the acquisition of brand insights and strategy firm Coherency to expand its product offerings in helping clients to meet the variety of business challenges they face. Coherency was co-founded in 2014 by Jeff Meleski, Steve Markov, and Lee Lodes, all of whom will continue to lead Coherency as a division of Screen Engine/ASI.

Erin Leigh is being recognized by NYC TV's Week 40 Under 40 for 2022. Erin is a highly dynamic consumer insights professional with over a decade of experience in entertainment research, with a special emphasis on children's, YA, and family content.

Leading media and entertainment market research firm Screen Engine/ASI today announced it has hired Syed Hasan for the newly created position of Chief Technology Officer. Hasan will be responsible for setting and driving the technology direction of the company ensuring that the company’s platforms, software, and infrastructure most effectively and efficiently meet business needs. Hasan will report to Kevin Goetz, the company’s founder and CEO.

Leading entertainment market research firm Screen Engine/ASI today announced it has formed an exclusive strategic relationship in media and entertainment with Louise Chater to focus on building its global content and qualitative research business.

Leading entertainment market research firm Screen Engine/ASI today announced the acquisition of award-winning London-based Tapestry Research to grow its global presence. Tapestry was co-founded in 2014 by Kevin Thompson and Ian Wright, both of whom will continue to lead the company as Joint Managing Directors.  They will also join the SE/ASI management team as executive vice presidents.

Gustavo Ordonez to Head Hispanic & Multi-Cultural Insights Group as EVP, Daniel Christman Joins as SVP Cross Platform Group, Sararuth Delice Becomes VP Content and Marketing Research, TV Group and Shelia Thompson Boards as Executive Director Research Solutions

Leading data acquisition and analytics company Screen Engine/ASI (SE/ASI) today...

TicktBox®, a division of Screen Engine/ASI (SE/ASI) known for its powerful marketing and ticketing...

Leading research consultancy Screen Engine/ASI (SE/ASI) has partnered with Dstillery...

In March, as theaters across the country closed in line with regional stay-at-home guidance...

Over half of the 23,800 Americans polled by Screen Engine/ASI’s Tracktion Entertainment...

Seeking an alternative to in-person market research during a time of mandated social distancing...