Congratulating our very own, Erin Leigh, on being recognized by NYC TV’s Week 40 Under 40 for 2022.
Erin is a highly dynamic consumer insights professional with over a decade of experience in entertainment research, with a special emphasis on children’s, YA, and family content. She has consulted on thousands of pilots with top entertainment networks and studios, and provided strategic guidance for her clients throughout the green-lighting and series development process. Erin specializes in content testing, promo/concept testing, series maintenance, as well as brand personality marketing and psychographics.
Erin’s background in psychology plays a significant role in her passion for qualitative content research (she has a BA in Psychology from UCLA and a Master of Science in Human Behavior from USC). At UCLA her focus was on applied behavior analysis, and at USC her master’s thesis focused on, “The Role of Consumer’s Self-Concept on Brand Preference: Implications for Aspirational Brand Positioning in Advertising.”
The 40 Under 40 awards, supported by Broadcasting + Cable and Multichannel News, showcases the pioneering people that are pushing the boundaries of innovation in the Media and Entertainment industry.
From OTT, cross-platform and new metrics, to big data, digital disruption and economic challenges – the development and delivery of content is transforming like never before. Who’s at the forefront of this revolution in the industry? A special group of creative, imaginative, tech-savvy, visionaries with new perspectives and game-changing ideas.
These are the people who help create, market and sell what viewers are watching on screens big and small. These are the people who hear “it hasn’t been done before” and can’t resist the challenge.
For additional information and to see the complete 2022 NYC TV 40 Under 40 list go to: https://www.tvweek40under40.com/NYC