New Position Reflects Increased Emphasis on Innovative Technology
Leading media and entertainment market research firm Screen Engine/ASI today announced it has hired Syed Hasan for the newly created position of Chief Technology Officer. Hasan will be responsible for setting and driving the technology direction of the company ensuring that the company’s platforms, software, and infrastructure most effectively and efficiently meet business needs. Hasan will report to Kevin Goetz, the company’s founder and CEO.
Most recently, Hasan was the executive vice president of software development and customer experience management at Material and its market research subsidiary, Lieberman Research Worldwide, where he implemented end-to-end customer experience strategy solutions for LRW’s clients.
After a decade in international business consulting, Hasan founded and led Canada-based ResponseTek Networks to pioneer the segment for real time customer experience management (CEM) software. Prior to the company’s acquisition in 2018, Hasan had grown ResponseTek to one of largest SMS-based software companies in the world, supporting clients in more than thirty countries.
“In the last few years, we have developed and introduced new tech-enabled research products to better serve our clients and increase the efficiency of our processes,” stated Goetz. “It is now the perfect time to establish a leadership position to spearhead our vision and strategy and Syed is the ideal candidate to lead this effort. He brings a wealth of experience and practical knowledge that will help us execute our accelerated growth plans.”
“I am delighted to be joining the Screen Engine/ASI team that has been innovating entertainment research for so many years. Kevin’s vision for how technology can change the future of entertainment research has us all really excited, and I am looking forward to bringing that vision to life with new products and technology for our clients.”
Since acquiring television research pioneer ASI in 2014, Screen Engine/ASI has been on an aggressive growth trajectory. Its most recent acquisition was London-based Tapestry, part of the company’s commitment to growing its service offerings, expanding its global capabilities and remaining at the cutting edge of research trends. The Diffusion Group and ticktBox were acquired in 2019. Historically, SE/ASI’s groundbreaking initiatives have included PostTrak™, an in-theater exit polling service as a joint venture with Comscore; GET™, a global quarterly study of consumer behaviors and attitudes relating to the complete entertainment ecosystem as well as new and emerging entertainment technologies ; PostVod™, weekly delivering viewer data on original movies going to premium and subscription VOD, and early electronic sell through; VirtuWorks™, a virtual screening research platform and Audience Engine™, with Dstillery, a research based audience targeting solution.
About Screen Engine/ASI
Screen Engine/ASI, headquartered in Century City, CA, is a market research and data analytics firm focused on maximizing market potential while assessing risk for clients in the media and entertainment industries. SE/ASI conducts movie test screenings, creative advertising testing, in-theater exit polling, television program and promo testing, content lifecycle research, pre-release tracking of movie, TV & home entertainment titles, and a variety of digital entertainment research products through online, central site, and in-field intercept methods. As a full-service research and information agency and consultancy, SE/ASI works with major Studios, television broadcasters, cable networks, streaming services, production companies and other leaders in digital entertainment to better identify and leverage opportunity and assess and manage risk. Visit screenengineasi.com