LOS ANGELES, January 11, 2023 – Leading entertainment and media market research firm Screen Engine/ASI today announced the acquisition of brand insights and strategy firm Coherency to expand its product offerings in helping clients to meet the variety of business challenges they face. Coherency was co-founded in 2014 by Jeff Meleski, Steve Markov, and Lee Lodes, all of whom will continue to lead Coherency as a division of Screen Engine/ASI.
Coherency has established itself as a leader in emotion-based research, developing and utilizing breakthrough research techniques to decipher the emotional logic that drives customer behavior. Its LoveQuotient® portfolio of research solutions applies a proprietary methodology that quantifies and helps brands deepen their emotional connection with consumers. Clients include leaders in media and entertainment as well as in consumer brands.
Screen Engine/ASI Founder and Chief Executive Officer Kevin Goetz commented, “Brand love is the holy grail of measurement to all content creators and marketers alike. What Jeff, Steve, Lee and their talented team have built is transformative. I am confident that LoveQuotient® will become the preeminent currency wherever brands and franchises compete.”
Jeff Meleski, Co-Founder of Coherency, said “Our methodologies and approaches are designed to deliver actionable insights for brands and to enable our clients to make an impact within their organizations. We’re thrilled to join the growing team at Screen Engine/ASI to expand our capabilities for our clients and leverage our methodologies with Screen Engine/ASI’s clients.”
Steve Markov, Co-Founder, added, “We have known the team at Screen Engine/ASI for several years and have worked together for mutual clients very successfully. We believe we have found a partner who provides a cultural and operational fit with a central focus on the client.
Coherency is the fourth major acquisition by Screen Engine/ASI and reflects the company’s continued commitment to growing its service offerings, expanding its global capabilities, and remaining at the cutting edge of research trends.
About Screen Engine/ASI
Screen Engine/ASI, headquartered in Los Angeles, CA, is a global market research and data analytics firm focused on maximizing market potential while assessing risk for clients in the entertainment and media industries. The firm specializes in all forms of content testing including, movie test screenings, creative advertising testing, television program and gaming assessment, promo testing, exit polling, content lifecycle research, pre-release tracking of movie, TV & home entertainment titles, and a variety of digital entertainment research products through online, central site, and in-field intercept methods. As a full-service research and information agency, SE/ASI partners with entertainment, media and technology companies to provide a broad range of insights. Visit screenengineasi.com.
Coherency is a brand insights and strategy firm headquartered in Los Angeles with a passion for solving its clients’ business challenges. Coherency offers a suite of qualitative and quantitative tools, including LoveQuotient®, that are grounded in the principle that emotion is at the heart of consumer behavior. The firm is a collection of brand strategists, account planners, and data scientists who share a love for deciphering consumer mindsets and turning insights into actionable strategies. Visit coherency.com.