News from SE/ASI

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Jun 04, 2024

Tapestry Research: Uncovering the AI Consumer Mood

Tapestry, a Screen Engine/ASI company, examines the complex perceptions of artificial intelligence among consumers in the UK and US. It reveals that while consumers appreciate AI for its potential to streamline tasks and improve sectors like healthcare, there is considerable skepticism and concern regarding its impact on privacy and employment. Despite believing they have a good understanding of AI, many consumers use AI-enabled technologies unknowingly. The findings emphasize the need for brands to clearly communicate the benefits of AI and actively address consumer concerns to enhance understanding and trust in AI applications.

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Beyoncé’s RENAISSANCE Tour: Celebrating Unity and Diversity Within the Black and LGBTQI+ Communities

Screen Engine/ASI partnered with BET on a custom research study among Renaissance World Tour concertgoers to understand the cultural and economic influence Beyoncé holds, especially among the Black and LGBTQIA+ communities.

Dec 14, 2023
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Screen Engine/ASI CEO, Kevin Goetz joins Sean McNulty on The Ankler podcast to discuss the latest high-stakes game at the cinema.

On a recent episode of The Anker podcast, Kevin Goetz, CEO of Screen Engine/ASI, and Sean McNulty delve into the currents shaping today's cinema. With his unique position at the forefront of audience research and test screenings, Kevin provides a unique perspective on the latest trends and preferences that are defining the holiday movie season.

Dec 06, 2023
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