June 04, 2024

Tapestry Research: Uncovering the AI Consumer Mood

Tapestry, a Screen Engine/ASI company, examines the complex perceptions of artificial intelligence among consumers in the UK and US. It reveals that while consumers appreciate AI for its potential to streamline tasks and improve sectors like healthcare, there is considerable skepticism and concern regarding its impact on privacy and employment. Despite believing they have a good understanding of AI, many consumers use AI-enabled technologies unknowingly. The findings emphasize the need for brands to clearly communicate the benefits of AI and actively address consumer concerns to enhance understanding and trust in AI applications.

Back to news

Tapestry, a Screen Engine company, is delving into the multifaceted consumer perceptions of AI through a series of thought pieces. AI’s role in enhancing quality control and analyzing open-ended questions is significant, but consumer understanding and sentiments toward its broader applications vary. This series aims to shed light on what consumers know about AI, how they feel about its integration into everyday life, and the implications for brands.

Thought Pieces in the Series:

  1. AI Friend or Foe: This piece explores the current consumer mood regarding AI, providing foundational insights into public sentiment.
  2. The Great AI Divide: This piece identifies four distinct consumer groups based on their familiarity with and positivity towards AI, offering a nuanced understanding of different consumer perspectives.

Stay tuned for more insights as we continue to uncover the AI consumer mood throughout 2024.