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Screen Engine/ASI collaborated with BET on an insightful custom research study surveying Renaissance World Tour concertgoers. The study aimed to unravel the profound cultural and economic influence wielded by Beyoncé, with a particular focus on her impact within the Black and LGBTQIA+ communities. The findings shed light on the powerful connection between Beyoncé’s RENAISSANCE Tour and diverse audiences, highlighting the tour’s significance in shaping cultural narratives and fostering economic empowerment.