POV Newsletter: On the Trail of the “It” Generation (May 2024)
The irresistible and elusive Gen Z continues to be the darling of the research, marketing, and branding worlds. Irresistible since, based on Intell…
Screen Engine is the leader of content research in the entertainment industry powered by one of the industry’s largest audience benchmark databases.
We work with studios, networks, and creators to improve the viewing and financial performance of content using our unique mix of in-person methods and proprietary digital testing software.
We help creators maximize the results from the content they produce by engaging real audiences at every stage of the creative process, from the pre-greenlight Capability stage to the post production Playability stage, and through the distribution Marketability & Buzzability stages.
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Serving the entertainment, media, gaming & other industries, our premiere testing facility in So. Cal. includes a total of 6 flex-space focus group rooms & two 48- seat amphitheaters with client viewing areas. Each theater is equipped with our proprietary ViewTrac™ real-time dial-system, 2 adjacent breakout rooms, and has audience biometric testing capability.
TicktBox is a world class digital marketing, ticketing, and online streaming platform. As a global leader in integrated marketing solutions, we provide powerful solutions for some of the world’s top entertainment brands within the Fortune 500.
View MoreThe award-winning London-based division is a custom market research agency known for its expertise in segmentation, consumer decision journeys, market sizing and proposition testing, and more.
View MoreCoherency is a marketing insights agency that uses breakthrough research techniques to help brands solve business challenges by deciphering the emotional logic that drives consumer behavior.
View MoreScreen Play focuses exclusively on kid’s, YA, and family research. From concept to execution, Screen Play is dedicated to helping our clients create and distribute compelling content that resonates with today’s young audiences.
View MoreGofobo.com is the leading online destination for advance movie screenings and events. Gofobo provides moviegoers exclusive access to early advance screenings, world premieres, entertainment related content, and Verified Movie Ratings.
View MoreIn-theater or online recruited audience screenings test all measures of playability and positive word-of-mouth intent among a representative sample of potential moviegoers.
A unique insight community that allows our clients to get feedback quickly and interact on a continual basis with specifically recruited members using a wide variety of research tools.
A groundbreaking virtual screening research platform that recreates the live/in-theater experience in either a synchronous or asynchronous online environment with best-in-class security.
View MoreAn innovative new approach, where research data at scale is directly matched with behavioral data to produce more effective audience targets.
We have a rich history working for and with leading content producers catering to global, multi-country, U.S. Hispanics and Latin American audiences develop the best content and strategic position in the market.
View MoreA syndicated in-theater exit polling service and joint venture with ComScore that has become the industry standard for capturing movie-goers responses to all wide-release films.
Awareness and Intent to View tracking of film and tv titles through their entire lifecycle, creating a comprehensive understanding of both unaided and aided awareness of pre-release movies four weeks prior to their release.
A quarterly worldwide consumer study that provides insight into the complete entertainment ecosystem, including new and emerging entertainment technology.
Provides invaluable content feedback from Movie and TV Critics as well as Entertainment Journalists.
Provides weekly viewer insights on original movie premieres on Premium Video-On-Demand, Early Electronic Sell Thru/digital purchase, or Subscription Video-On-Demand.
Our Live Audience Script Read Testing provides studios, production companies, filmmakers, and script writers with valuable content capability and playability insights to optimize a script before the camera starts rolling.
View MoreGuiding our clients through every step of the gaming development lifecycle, we cover a broad range of platforms (e.g., PC, console, mobile) and genres. We understand the needs of gamers and dentify and contextualize the latest trends within gaming, including what’s next.
ScreenShare™, a data partnership between Screen Engine/ASI and TheWrap, tracks the Top 10 most-mentioned entertainment items every week and comparing to the prior week. The chart lives on the Data & Analysis page of the WrapPRO Members Hub.
View MoreDelivering insights from a team rich in diversity, differing perspectives, and personalities.
The irresistible and elusive Gen Z continues to be the darling of the research, marketing, and branding worlds. Irresistible since, based on Intell…
Matt Austin of Tapestry Research, a division of Screen Engine/ASI has been honored as a Rising Star at the prestigious ADWANTED Media Research Awar…
Screen Engine recently observed its 14th anniversary, a testament to its enduring commitment to excellence and resilience in the face of challenges.
Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine, recently participated as a panelist at the TVOT CONNECT event. Representing …
SCREEN ENGINE, a global leader in entertainment research and content testing, has been honored this month with the American Cinematheque’s presti…
Screen Engine/ASI partnered with BET on a custom research study among Renaissance World Tour concertgoers to understand the cultural and economic i…
On a recent episode of The Anker podcast, Kevin Goetz, CEO of Screen Engine/ASI, and Sean McNulty delve into the currents shaping today’s cinema.
Talk Back to Television welcomes industry veteran Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine/ASI LLC. Holly has had an a…
In the world of entertainment, the journey from concept to blockbuster success can be a winding and unpredictable road. Sometimes, a property that …