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    News from SE/ASI

    Tapestry Wins Two Honors at the 2025 Adwanted Media Research Awards

    Tapestry, a Screen Engine/ASI company, was recognized with two major wins at the 2025 Adwanted Media Research Awards. The awards honor Tapestry's commitment to meaningful, data-driven work that advances both diversity in media and innovation in research.

    AI Summit Helps Academy Members Navigate New Tech

    The Television Academy’s inaugural AI Summit marks a pivotal moment for the industry,” says Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine/ASI. “From legal safeguards to revolutionary production tools, it’s clear that understanding AI isn’t optional—it’s essential for the future of storytelling.

    15 YEARS OF INNOVATION AND IMPACT: SCREEN ENGINE/ASI’S JOURNEY

    For Screen Engine/ASI’s 15th anniversary, we celebrate a journey of growth, innovation, and impact. Since 2010, we’ve redefined audience research, delivering cutting-edge insights across media, entertainment, gaming, and beyond. As we look ahead, our commitment to technological advancements, diversity, and client success remains stronger than ever. Thank you for being part of our story!

    Screen Engine/ASI 2025 Summer Internship Program

    Screen Engine/ASI is accepting applications for our 2025 Summer Internship Program, an opportunity for students who are passionate about media, audience insights, and data-driven storytelling.

    ‘Gaming in 2024’ Trends Report by mindGAME Data

    Get a closer look at the latest trends shaping the gaming industry with mindGAME Data's comprehensive "Gaming in 2024" report. This free resource offers vital insights into market stabilization, continued dominance of legacy games, and the challenges facing live service models.

    EVALUATING THE TOP 50 U.S. FILM SCHOOLS

    In 2024, Screen Engine/ASI proudly partnered with TheWrap to introduce a more data-driven approach to evaluating the top 50 film schools in the United States. This collaboration marked a significant shift from previous methodologies, aiming to provide a comprehensive and objective assessment of each institution’s strengths and contributions to the film industry.

    Reflecting on the Power of Cinema Award

    As we approach the 2024 American Cinematheque Awards, we reflect on the honor of receiving last year’s Power of Cinema Award, recognizing Kevin Goetz’s leadership and Screen Engine/ASI’s contributions to the film industry. We are grateful for the support that made this achievement possible and extend congratulations to this year’s honorees, Jessica Chastain and Charles Roven.

    Katie Ruben Named to Media Play News’ “40 Under 40” in Home Entertainment

    Screen Engine/ASI is proud to announce that Katie Ruben, our Director of the Cross Platform Group, has been featured in Media Play News' prestigious "40 Under 40" list for July. This recognition highlights top young leaders under 40 who are making significant contributions to the home entertainment industry.

    Holly Leff-Pressman of Screen Engine/ASI Leads Key Discussion on AI’s Legal Challenges at DEG EnTech Symposium

    At the recent DEG EnTech Symposium, Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine/ASI, moderated a critical discussion titled "Perspective: Navigating the Legal Landscape of AI in Digital Entertainment."

    Tapestry Research: Uncovering the AI Consumer Mood

    Tapestry, a Screen Engine/ASI company, examines the complex perceptions of artificial intelligence among consumers in the UK and US. It reveals that while consumers appreciate AI for its potential to streamline tasks and improve sectors like healthcare, there is considerable skepticism and concern regarding its impact on privacy and employment. Despite believing they have a good understanding of AI, many consumers use AI-enabled technologies unknowingly. The findings emphasize the need for brands to clearly communicate the benefits of AI and actively address consumer concerns to enhance understanding and trust in AI applications.

    Screen Engine Marks 14 Year Milestone

    Screen Engine recently observed its 14th anniversary, a testament to its enduring commitment to excellence and resilience in the face of challenges.

    AMERICAN CINEMATHEQUE HONORS KEVIN GOETZ & SCREEN ENGINE WITH THE POWER OF CINEMA AWARD

    SCREEN ENGINE, a global leader in entertainment research and content testing, has been honored this month with the American Cinematheque’s prestigious Power of Cinema Award in conjunction with its CEO, founder, and entertainment research veteran KEVIN GOETZ.

    Beyoncé’s RENAISSANCE Tour: Celebrating Unity and Diversity Within the Black and LGBTQI+ Communities

    Screen Engine/ASI partnered with BET on a custom research study among Renaissance World Tour concertgoers to understand the cultural and economic influence Beyoncé holds, especially among the Black and LGBTQIA+ communities.

    Screen Engine/ASI CEO, Kevin Goetz joins Sean McNulty on The Ankler podcast to discuss the latest high-stakes game at the cinema.

    On a recent episode of The Anker podcast, Kevin Goetz, CEO of Screen Engine/ASI, and Sean McNulty delve into the currents shaping today's cinema. With his unique position at the forefront of audience research and test screenings, Kevin provides a unique perspective on the latest trends and preferences that are defining the holiday movie season.

    Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine/ASI on Talk Back to TelevisionHolly Leff-Pressman, Chief Client Engagement Officer at Screen Engine/ASI no

    Talk Back to Television welcomes industry veteran Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine/ASI LLC. Holly has had an astonishing career in media and entertainment, with gigs at Nielsen, NBC Universal, Universal Studios, and Viacom’s In Demand. And with that background, Holly has words of wisdom for today’s “Television” industry.

    RESEARCH LESSONS IN THE MAKING OF THE BARBIE MOVIE

    In the world of entertainment, the journey from concept to blockbuster success can be a winding and unpredictable road. Sometimes, a property that seems like an unlikely candidate for the big screen can become a groundbreaking hit that captivates audiences worldwide. This fascinating transformation is precisely what we'll explore today as we delve into the making of the Barbie movie, a remarkable success story that reshaped the DNA of a beloved childhood toy and turned it into a cinematic triumph. Our CEO and founder of Screen Engine/ASI and Don’t Kill the Messenger podcast host, Kevin Goetz, sat down with Robbie Brenner, one of the producers of the summer movie-hit Barbie. With over two decades of experience in the film industry and a recent promotion to the role of President of Mattel Films, Robbie Brenner brings a wealth of knowledge and expertise to the conversation.

    Screen Engine/ASI’s Kevin Goetz Defines ‘Elevated Cinema’ at TheGrill 2023

    At TheGrill 2023, Screen Engine/ASI's CEO Kevin Goetz delved into the concept of 'Elevated Cinema,' discussing its crucial role in the current theatrical landscape. His insights highlighted the growing divide in movie experiences and emphasized the importance of exceptional content in attracting audiences to theaters.

    Screen Engine/ASI’s VP of Content & Marketing Research, Sararuth Delice, presents at the 2023 Creators Summit.

    This year's Creators Summit 2023 in Washington D.C. was an inspiring day filled with networking, and career advancement opportunities for creative women of color hosted by The Color Vision. We’re so proud of Sararuth Delice, VP of Content & Marketing Research at Screen Engine/ASI, for moderating "Talk to Me Nice: The Art of Networking" and for her work as the organization's President and Advisory Board member. Also in attendance was SE/ASI's Ari Virgil-Paige, Executive Vice President & Moderator, The Movie Group.

    Screen Engine/ASI’s premier audience testing facility- Engineworks.

    engineworks™️ by Screen Engine/ASI - our top-tier audience testing facility equipped with cutting-edge research spaces. Catering to diverse testing methodologies, our facility is endorsed by top industry professionals, ensuring versatile and comprehensive research solutions for every need.

    Colan Neese is Welcomed to Screen Engine/ASI

    Colan Neese joins Screen Engine/ASI as Senior Vice President-Gaming Business Development, bringing over a decade of expertise from the gaming, tech, and media sectors. Known for pioneering research and measurement strategies, Colan has been instrumental in shaping the gaming industry's landscape.

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