News from SE/ASI

Screen Engine recently observed its 14th anniversary, a testament to its enduring commitment to excellence and resilience in the face of challenges.

SCREEN ENGINE, a global leader in entertainment research and content testing, has been honored this month with the American Cinematheque’s prestigious Power of Cinema Award in conjunction with its CEO, founder, and entertainment research veteran KEVIN GOETZ.

Screen Engine/ASI partnered with BET on a custom research study among Renaissance World Tour concertgoers to understand the cultural and economic influence Beyoncé holds, especially among the Black and LGBTQIA+ communities.

On a recent episode of The Anker podcast, Kevin Goetz, CEO of Screen Engine/ASI, and Sean McNulty delve into the currents shaping today's cinema. With his unique position at the forefront of audience research and test screenings, Kevin provides a unique perspective on the latest trends and preferences that are defining the holiday movie season.

Talk Back to Television welcomes industry veteran Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine/ASI LLC. Holly has had an astonishing career in media and entertainment, with gigs at Nielsen, NBC Universal, Universal Studios, and Viacom’s In Demand. And with that background, Holly has words of wisdom for today’s “Television” industry.

In the world of entertainment, the journey from concept to blockbuster success can be a winding and unpredictable road. Sometimes, a property that seems like an unlikely candidate for the big screen can become a groundbreaking hit that captivates audiences worldwide. This fascinating transformation is precisely what we'll explore today as we delve into the making of the Barbie movie, a remarkable success story that reshaped the DNA of a beloved childhood toy and turned it into a cinematic triumph. Our CEO and founder of Screen Engine/ASI and Don’t Kill the Messenger podcast host, Kevin Goetz, sat down with Robbie Brenner, one of the producers of the summer movie-hit Barbie. With over two decades of experience in the film industry and a recent promotion to the role of President of Mattel Films, Robbie Brenner brings a wealth of knowledge and expertise to the conversation.

At TheGrill 2023, Screen Engine/ASI's CEO Kevin Goetz delved into the concept of 'Elevated Cinema,' discussing its crucial role in the current theatrical landscape. His insights highlighted the growing divide in movie experiences and emphasized the importance of exceptional content in attracting audiences to theaters.

This year's Creators Summit 2023 in Washington D.C. was an inspiring day filled with networking, and career advancement opportunities for creative women of color hosted by The Color Vision. We’re so proud of Sararuth Delice, VP of Content & Marketing Research at Screen Engine/ASI, for moderating "Talk to Me Nice: The Art of Networking" and for her work as the organization's President and Advisory Board member. Also in attendance was SE/ASI's Ari Virgil-Paige, Executive Vice President & Moderator, The Movie Group.

engineworks™️ by Screen Engine/ASI - our top-tier audience testing facility equipped with cutting-edge research spaces. Catering to diverse testing methodologies, our facility is endorsed by top industry professionals, ensuring versatile and comprehensive research solutions for every need.

Colan Neese joins Screen Engine/ASI as Senior Vice President-Gaming Business Development, bringing over a decade of expertise from the gaming, tech, and media sectors. Known for pioneering research and measurement strategies, Colan has been instrumental in shaping the gaming industry's landscape.

Screen Engine/ASI celebrates as Carlye Nealon (Director, TVG - Screenplay) and Erin Friend (Sr. Manager, TVG - Content) receive the prestigious Cynopsis Rising Stars 2023 award in NYC.

Reflecting on the contributions of our 2023 Summer Interns, they are a group of talented individuals, hailing from diverse academic backgrounds and interests, and have worked diligently alongside our teams, offering fresh perspectives and innovative ideas. Their contributions have left a mark on several key projects, and their time at Screen Engine/ASI will be fondly remembered. We extend our heartfelt appreciation to each intern for their commitment this season as they move forward in their academic and professional journeys.

Celebrating a milestone at Screen Engine/ASI as we honor a decade of exceptional leadership and dedication from our President and COO, Bob Levin. A decade marked by innovation, commitment, and unparalleled growth.

Screen Engine/ASI Leads the Charge in Data-Driven Cinema Evaluation for Summer 2023's Big Screen Showdowns.

Screen Engine/ASI, a leading global market research and data analytics firm, is proud to announce that Holly Leff-Pressman, Chief Client Engagement Officer, has been honored by Multichannel News at their annual Wonder Women Los Angeles 2023 Awards ceremony.

Screen Engine/ASI and its esteemed founder and CEO, Kevin Goetz, have been chosen for the prestigious 2023 Power of Cinema Award by the American Cinematheque. This recognition celebrates their significant contributions to the cinematic world.

Erin Leigh is being recognized by NYC TV's Week 40 Under 40 for 2022. Erin is a highly dynamic consumer insights professional with over a decade of experience in entertainment research, with a special emphasis on children's, YA, and family content.

Leading media and entertainment market research firm Screen Engine/ASI today announced it has hired Syed Hasan for the newly created position of Chief Technology Officer. Hasan will be responsible for setting and driving the technology direction of the company ensuring that the company’s platforms, software, and infrastructure most effectively and efficiently meet business needs. Hasan will report to Kevin Goetz, the company’s founder and CEO.

Leading entertainment market research firm Screen Engine/ASI today announced it has formed an exclusive strategic relationship in media and entertainment with Louise Chater to focus on building its global content and qualitative research business.

Gustavo Ordonez to Head Hispanic & Multi-Cultural Insights Group as EVP, Daniel Christman Joins as SVP Cross Platform Group, Sararuth Delice Becomes VP Content and Marketing Research, TV Group and Shelia Thompson Boards as Executive Director Research Solutions