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Screen Engine/ASI’s CEO, Kevin Goetz, illuminated the evolving dynamics of the film industry at TheGrill 2023, highlighting the stark divide between blockbuster “haves” and the “have-nots.” His insights emphasized the necessity for “Elevated Cinema” — a term coined to describe films that transcend the ordinary, offering audiences unparalleled experiences compelling enough to draw them into theaters. This concept underscores Screen Engine/ASI’s commitment to understanding and forecasting trends vital to the entertainment industry’s future.