SCREEN ENGINE, a global leader in entertainment research and content testing, has been honored this month with the American Cinematheque’s prestigious Power of Cinema Award in conjunction with its CEO, founder, and entertainment research veteran KEVIN GOETZ.
Talk Back to Television welcomes industry veteran Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine/ASI LLC. Holly has had an astonishing career in media and entertainment, with gigs at Nielsen, NBC Universal, Universal Studios, and Viacom’s In Demand. And with that background, Holly has words of wisdom for today’s “Television” industry.
In the world of entertainment, the journey from concept to blockbuster success can be a winding and unpredictable road. Sometimes, a property that seems like an unlikely candidate for the big screen can become a groundbreaking hit that captivates audiences worldwide. This fascinating transformation is precisely what we'll explore today as we delve into the making of the Barbie movie, a remarkable success story that reshaped the DNA of a beloved childhood toy and turned it into a cinematic triumph. Our CEO and founder of Screen Engine/ASI and Don’t Kill the Messenger podcast host, Kevin Goetz, sat down with Robbie Brenner, one of the producers of the summer movie-hit Barbie. With over two decades of experience in the film industry and a recent promotion to the role of President of Mattel Films, Robbie Brenner brings a wealth of knowledge and expertise to the conversation.
Leading entertainment market research firm Screen Engine/ASI today announced the acquisition of award-winning London-based Tapestry Research to grow its global presence. Tapestry was co-founded in 2014 by Kevin Thompson and Ian Wright, both of whom will continue to lead the company as Joint Managing Directors. They will also join the SE/ASI management team as executive vice presidents.