News from SE/ASI

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Jun 04, 2024

Tapestry Research: Uncovering the AI Consumer Mood

Tapestry, a Screen Engine/ASI company, examines the complex perceptions of artificial intelligence among consumers in the UK and US. It reveals that while consumers appreciate AI for its potential to streamline tasks and improve sectors like healthcare, there is considerable skepticism and concern regarding its impact on privacy and employment. Despite believing they have a good understanding of AI, many consumers use AI-enabled technologies unknowingly. The findings emphasize the need for brands to clearly communicate the benefits of AI and actively address consumer concerns to enhance understanding and trust in AI applications.

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Matt Austin of SE/ASI’s Tapestry Research Recognized as Rising Star at the ADWANTED Media Research Awards 2024

Matt Austin's acknowledgment as a Rising Star at the ADWANTED Media Research Awards 2024 reflects his significant contributions to Tapestry Research, a division of Screen Engine/ASI. Austin's dedication and expertise have been instrumental in reshaping media research, solidifying Tapestry's reputation as a leader in the field.

Mar 13, 2024
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