News from SE/ASI

Screen Engine/ASI, a leading global research and market strategy firm, welcomes Rachel Krauss Weise as Senior Vice President of New Business Development and Strategic Market Solutions.

Tapestry, a Screen Engine/ASI company, was recognized with two major wins at the 2025 Adwanted Media Research Awards. The awards honor Tapestry's commitment to meaningful, data-driven work that advances both diversity in media and innovation in research.

Screen Engine/ASI is seeking an experienced and strategic Research Director to join our Movie Group. This hybrid role offers the opportunity to lead high-impact entertainment research projects, delivering actionable insights that shape marketing decisions across the film industry.

The Television Academy’s inaugural AI Summit marks a pivotal moment for the industry,” says Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine/ASI. “From legal safeguards to revolutionary production tools, it’s clear that understanding AI isn’t optional—it’s essential for the future of storytelling.

For Screen Engine/ASI’s 15th anniversary, we celebrate a journey of growth, innovation, and impact. Since 2010, we’ve redefined audience research, delivering cutting-edge insights across media, entertainment, gaming, and beyond. As we look ahead, our commitment to technological advancements, diversity, and client success remains stronger than ever. Thank you for being part of our story!

Screen Engine/ASI is accepting applications for our 2025 Summer Internship Program, an opportunity for students who are passionate about media, audience insights, and data-driven storytelling.

Get a closer look at the latest trends shaping the gaming industry with mindGAME Data's comprehensive "Gaming in 2024" report. This free resource offers vital insights into market stabilization, continued dominance of legacy games, and the challenges facing live service models.

In 2024, Screen Engine/ASI proudly partnered with TheWrap to introduce a more data-driven approach to evaluating the top 50 film schools in the United States. This collaboration marked a significant shift from previous methodologies, aiming to provide a comprehensive and objective assessment of each institution’s strengths and contributions to the film industry.

As we approach the 2024 American Cinematheque Awards, we reflect on the honor of receiving last year’s Power of Cinema Award, recognizing Kevin Goetz’s leadership and Screen Engine/ASI’s contributions to the film industry. We are grateful for the support that made this achievement possible and extend congratulations to this year’s honorees, Jessica Chastain and Charles Roven.

Screen Engine/ASI is thrilled to invite you to an enriching and inspiring panel discussion in celebration of Hispanic Heritage Month. This special event will feature four distinguished panelists from diverse industries, each with unique Hispanic heritage. They will share their personal and professional journeys in the U.S., offering insights into their challenges, triumphs, and the cultural richness that shapes their experiences.

(By Ashley Lee, Staff Writer) Some of the high notes of the upcoming movie calendar are the many musicals heading to the screen: Warner Bros.’ Joaquin Phoenix-Lady Gaga starrer “Joker: Folie à Deux” (Oct. 4), Netflix’s tuneful crime drama “Emilia Pérez” (in limited release Nov. 1), Universal’s adaptation of the Broadway musical “Wicked” (Nov. 22), Netflix’s princess quest “Spellbound” (Nov. 22), Disney’s animated “Moana 2” (Nov. 27) and a CGI prequel, “Mufasa: The Lion King” (Dec. 20).

Screen Engine/ASI is proud to announce that Katie Ruben, our Director of the Cross Platform Group, has been featured in Media Play News' prestigious "40 Under 40" list for July. This recognition highlights top young leaders under 40 who are making significant contributions to the home entertainment industry.

At the recent DEG EnTech Symposium, Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine/ASI, moderated a critical discussion titled "Perspective: Navigating the Legal Landscape of AI in Digital Entertainment."

(By Reggie Ugwu) Opening-weekend estimates have been a Hollywood fixture since the 1980s. But surveys of moviegoers can fail to capture those who infrequently visit the theater.

Tapestry, a Screen Engine/ASI company, examines the complex perceptions of artificial intelligence among consumers in the UK and US. It reveals that while consumers appreciate AI for its potential to streamline tasks and improve sectors like healthcare, there is considerable skepticism and concern regarding its impact on privacy and employment. Despite believing they have a good understanding of AI, many consumers use AI-enabled technologies unknowingly. The findings emphasize the need for brands to clearly communicate the benefits of AI and actively address consumer concerns to enhance understanding and trust in AI applications.

The irresistible and elusive Gen Z continues to be the darling of the research, marketing, and branding worlds. Irresistible since, based on Intelligence Node data, as of 2023, Gen Z occupies 40% of the worldwide consumer population; projected disposable income, well over $360 billion. Elusive because their attitudes and trends are ever-expanding and ever-shifting. The focus here throughout is on exploring what fuels Gen Z and how this goes on to affect their utilization of entertainment and media.

Matt Austin's acknowledgment as a Rising Star at the ADWANTED Media Research Awards 2024 reflects his significant contributions to Tapestry Research, a division of Screen Engine/ASI. Austin's dedication and expertise have been instrumental in reshaping media research, solidifying Tapestry's reputation as a leader in the field.

Screen Engine recently observed its 14th anniversary, a testament to its enduring commitment to excellence and resilience in the face of challenges.

Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine, recently participated as a panelist at the TVOT CONNECT event. Representing Screen Engine among top female executives, she explored the latest trends in the advanced-TV industry. Her insights, rooted in extensive experience, highlighted Screen Engine's leadership in media innovation and offered valuable perspectives on the sector's evolving dynamics. Holly's contribution was a testament to her influential role in guiding the future of television.

SCREEN ENGINE, a global leader in entertainment research and content testing, has been honored this month with the American Cinematheque’s prestigious Power of Cinema Award in conjunction with its CEO, founder, and entertainment research veteran KEVIN GOETZ.