Screen Engine/ASI expands television news group with addition of Steve Ridge as executive vice president
Leading data acquisition and analytics company Screen Engine/ASI (SE/ASI) today...
Apr 17, 2024
POV Newsletter: On the Trail of the “It” Generation (May 2024)
The irresistible and elusive Gen Z continues to be the darling of the research, marketing, and branding worlds. Irresistible since, based on Intelligence Node data, as of 2023, Gen Z occupies 40% of the worldwide consumer population; projected disposable income, well over $360 billion. Elusive because their attitudes and trends are ever-expanding and ever-shifting. The focus here throughout is on exploring what fuels Gen Z and how this goes on to affect their utilization of entertainment and media.
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