Tapestry, a Screen Engine/ASI company, was recognized with two major wins at the 2025 Adwanted Media Research Awards. The awards honor Tapestry's commitment to meaningful, data-driven work that advances both diversity in media and innovation in research.
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Tapestry, a Screen Engine/ASI company, examines the complex perceptions of artificial intelligence among consumers in the UK and US. It reveals that while consumers appreciate AI for its potential to streamline tasks and improve sectors like healthcare, there is considerable skepticism and concern regarding its impact on privacy and employment. Despite believing they have a good understanding of AI, many consumers use AI-enabled technologies unknowingly. The findings emphasize the need for brands to clearly communicate the benefits of AI and actively address consumer concerns to enhance understanding and trust in AI applications.