News from SE/ASI

POV Newsletter
Apr 17, 2024

POV Newsletter: On the Trail of the “It” Generation (May 2024)

The irresistible and elusive Gen Z continues to be the darling of the research, marketing, and branding worlds. Irresistible since, based on Intelligence Node data, as of 2023, Gen Z occupies 40% of the worldwide consumer population; projected disposable income, well over $360 billion. Elusive because their attitudes and trends are ever-expanding and ever-shifting. The focus here throughout is on exploring what fuels Gen Z and how this goes on to affect their utilization of entertainment and media.

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Multichannel News Awards Screen Engine/ASI’s Chief Client Engagement Officer Holly Leff-Pressman Wonder Women Los Angeles 2023  

Screen Engine/ASI, a leading global market research and data analytics firm, is proud to announce that Holly Leff-Pressman, Chief Client Engagement Officer, has been honored by Multichannel News at their annual Wonder Women Los Angeles 2023 Awards ceremony.

Jun 23, 2023
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SCREEN ENGINE/ASI ACQUIRES BRAND INSIGHTS AND STRATEGY FIRM COHERENCY

Leading entertainment and media market research firm Screen Engine/ASI today announced the acquisition of brand insights and strategy firm Coherency to expand its product offerings in helping clients to meet the variety of business challenges they face. Coherency was co-founded in 2014 by Jeff Meleski, Steve Markov, and Lee Lodes, all of whom will continue to lead Coherency as a division of Screen Engine/ASI.

Jan 11, 2023
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Screen Engine/ASI teams with Dstillery to unlock premium word-of-mouth audiences for digital marketers using ticktbox seed data

Leading research consultancy Screen Engine/ASI (SE/ASI) has partnered with Dstillery...

Jul 01, 2020
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