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    Your solution for script testing that delivers invaluable insights into content capability and potential playability.

    Insights –

    With TestDrive™, studios, production companies, filmmakers, and scriptwriters can fine-tune their scripts before production begins, saving valuable time and resources.

    Approach –

    Our unique three-pronged approach to content research involves comprehensive script-read performance events featuring a fully casted and directed ensemble.

    • Live Response
    • Quantitative Survey
    • Qualitative Focus Group

    Live Dial –

    These events can be experienced in-person or virtually, with our real-time, proprietary live dial feedback from respondents.

    Survey &
    Discussion –

    Following the performance, a quantitative survey gathers additional insights, while a post-survey qualitative discussion group delves even deeper.

    Whether you prefer in-person or virtual testing, remote or on-site observation, or the inclusion of live dial feedback, TestDrive™ offers flexibility to meet your specific needs.

    Don’t leave your script to chance—drive it toward success with TestDrive™.

    Contact

    Christina Parish

    Executive Vice President