News from SE/ASI

POV Newsletter: On the Trail of the “It” Generation (May 2024)

The irresistible and elusive Gen Z continues to be the darling of the research, marketing, and branding worlds. Irresistible since, based on Intelligence Node data, as of 2023, Gen Z occupies 40% of the worldwide consumer population; projected disposable income, well over $360 billion. Elusive because their attitudes and trends are ever-expanding and ever-shifting. The focus here throughout is on exploring what fuels Gen Z and how this goes on to affect their utilization of entertainment and media.

Holly Leff-Pressman, Screen Engine/ASI Chief Client Engagement Officer participates in an online panel of 5 influential female executives.

Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine, recently participated as a panelist at the TVOT CONNECT event. Representing Screen Engine among top female executives, she explored the latest trends in the advanced-TV industry. Her insights, rooted in extensive experience, highlighted Screen Engine's leadership in media innovation and offered valuable perspectives on the sector's evolving dynamics. Holly's contribution was a testament to her influential role in guiding the future of television.


SCREEN ENGINE, a global leader in entertainment research and content testing, has been honored this month with the American Cinematheque’s prestigious Power of Cinema Award in conjunction with its CEO, founder, and entertainment research veteran KEVIN GOETZ.

Screen Engine/ASI’s Kevin Goetz Defines ‘Elevated Cinema’ at TheGrill 2023

At TheGrill 2023, Screen Engine/ASI's CEO Kevin Goetz delved into the concept of 'Elevated Cinema,' discussing its crucial role in the current theatrical landscape. His insights highlighted the growing divide in movie experiences and emphasized the importance of exceptional content in attracting audiences to theaters.

Carlye Nealon and Erin Friend recognized at Cynopsis Rising Star Ceremony.

Screen Engine/ASI proudly announces that team members Carlye Nealon and Erin Friend were honored as Rising Stars at the Cynopsis Best of the Best & Rising Star Awards 2023 in NYC.

Screen Engine/ASI’s VP of Content & Marketing Research, Sararuth Delice, presents at the 2023 Creators Summit.

This year's Creators Summit 2023 in Washington D.C. was an inspiring day filled with networking, and career advancement opportunities for creative women of color hosted by The Color Vision. We’re so proud of Sararuth Delice, VP of Content & Marketing Research at Screen Engine/ASI, for moderating "Talk to Me Nice: The Art of Networking" and for her work as the organization's President and Advisory Board member. Also in attendance was SE/ASI's Ari Virgil-Paige, Executive Vice President & Moderator, The Movie Group.

Screen Engine/ASI’s premier audience testing facility- Engineworks.

engineworks™️ by Screen Engine/ASI - our top-tier audience testing facility equipped with cutting-edge research spaces. Catering to diverse testing methodologies, our facility is endorsed by top industry professionals, ensuring versatile and comprehensive research solutions for every need.

Colan Neese is Welcomed to Screen Engine/ASI

Colan Neese joins Screen Engine/ASI as Senior Vice President-Gaming Business Development, bringing over a decade of expertise from the gaming, tech, and media sectors. Known for pioneering research and measurement strategies, Colan has been instrumental in shaping the gaming industry's landscape.

Carlye Nealon and Erin Friend of Screen Engine/ASI Named Cynopsis Rising Stars 2023

Screen Engine/ASI celebrates as Carlye Nealon (Director, TVG - Screenplay) and Erin Friend (Sr. Manager, TVG - Content) receive the prestigious Cynopsis Rising Stars 2023 award in NYC.

A Thank You to SE/ASI 2023 Summer Interns

Reflecting on the contributions of our 2023 Summer Interns, they are a group of talented individuals, hailing from diverse academic backgrounds and interests, and have worked diligently alongside our teams, offering fresh perspectives and innovative ideas. Their contributions have left a mark on several key projects, and their time at Screen Engine/ASI will be fondly remembered. We extend our heartfelt appreciation to each intern for their commitment this season as they move forward in their academic and professional journeys.

Chief Operating Officer, Bob Levin Celebrates 10 year Anniversary at Screen Engine/ASI

Celebrating a milestone at Screen Engine/ASI as we honor a decade of exceptional leadership and dedication from our President and COO, Bob Levin. A decade marked by innovation, commitment, and unparalleled growth.

Summer Box Office 2023: Screen Engine/ASI’s Role in Steering the Course

Screen Engine/ASI Leads the Charge in Data-Driven Cinema Evaluation for Summer 2023's Big Screen Showdowns.

Multichannel News Awards Screen Engine/ASI’s Chief Client Engagement Officer Holly Leff-Pressman Wonder Women Los Angeles 2023  

Screen Engine/ASI, a leading global market research and data analytics firm, is proud to announce that Holly Leff-Pressman, Chief Client Engagement Officer, has been honored by Multichannel News at their annual Wonder Women Los Angeles 2023 Awards ceremony.

Screen Engine/ASI Honored with Power of Cinema Award at American Cinematheque

Screen Engine/ASI and its esteemed founder and CEO, Kevin Goetz, have been chosen for the prestigious 2023 Power of Cinema Award by the American Cinematheque. This recognition celebrates their significant contributions to the cinematic world.

POV Newsletter: The Lasting Effects of the Pandemic on the Movie Industry (May 2023)

Get an exclusive inside look at the latest trends, shifts and challenges facing the entertainment industry with POV, the recently launched newsletter from Screen Engine/ASI, written by industry experts Kevin Goetz and Lucille Palmiere. Our first issue explores the lasting effects of the pandemic on in-theater movie-going. We take a look beyond the obvious franchises and blockbusters to examine what is integral to getting audiences enthusiastic about seeing any film in a theater. Don't miss out on our invaluable insights.


Leading entertainment market research firm Screen Engine/ASI today announced the acquisition of award-winning London-based Tapestry Research to grow its global presence. Tapestry was co-founded in 2014 by Kevin Thompson and Ian Wright, both of whom will continue to lead the company as Joint Managing Directors.  They will also join the SE/ASI management team as executive vice presidents.