News from SE/ASI

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Jun 04, 2024

Tapestry Research: Uncovering the AI Consumer Mood

Tapestry, a Screen Engine/ASI company, examines the complex perceptions of artificial intelligence among consumers in the UK and US. It reveals that while consumers appreciate AI for its potential to streamline tasks and improve sectors like healthcare, there is considerable skepticism and concern regarding its impact on privacy and employment. Despite believing they have a good understanding of AI, many consumers use AI-enabled technologies unknowingly. The findings emphasize the need for brands to clearly communicate the benefits of AI and actively address consumer concerns to enhance understanding and trust in AI applications.

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Holly Leff-Pressman, Screen Engine/ASI Chief Client Engagement Officer participates in an online panel of 5 influential female executives.

Holly Leff-Pressman, Chief Client Engagement Officer at Screen Engine, recently participated as a panelist at the TVOT CONNECT event. Representing Screen Engine among top female executives, she explored the latest trends in the advanced-TV industry. Her insights, rooted in extensive experience, highlighted Screen Engine's leadership in media innovation and offered valuable perspectives on the sector's evolving dynamics. Holly's contribution was a testament to her influential role in guiding the future of television.

Feb 23, 2024
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