Screen Engine
Audience Intelligence. Consumer Insight. Business Impact.
Screen Engine, founded in 2010 by Kevin Goetz, is a global market research and strategy firm that delivers actionable insights through tailored solutions and syndicated methodologies. With deep roots in entertainment—where we continue to lead in testing for film, linear television, and streaming content—Screen Engine has expanded its impact across technology, gaming, media, consumer brands, and beyond. Across sectors, we help clients unlock opportunities, stay competitive, and drive lasting success.
At the heart of Screen Engine’s work is a commitment to understanding what moves people. Our core competencies—consumer and audience intelligence, emotional measurements, generational behavior, and multicultural insights—allow us to distill meaning from data and turn it into clear, strategic guidance. Whether shaping the cut of a major motion picture or guiding a brand through a competitive analysis, we help decision-makers make smarter choices backed by real-world feedback.
Our trajectory has been marked by purposeful growth. In 2013, longtime studio marketing executive Bob Levin joined as President. In 2014, we acquired ASI Entertainment to expand our television capabilities. The launch of digital and international divisions followed in 2015. In 2019, we added ticktBox, the leading platform for promotional screenings and ticketing solutions. In 2021, we welcomed Tapestry Research, recognized for award-winning and forward-thinking data science. And in 2023, we brought in Coherency, experts in emotional analytics and the behavioral logic behind brand preference.
Our impact in entertainment remains unmatched. We’ve conducted over 8,000 test screenings and supported more than 3,000 film and television titles, working with every major studio and streaming service. Innovation continues to drive us forward. Our patented virtual screening platform, launched during the COVID era, now sets the standard for secure online content testing. Tools like Daisy, our AI-powered conversational survey engine, and LoveQuotient®, our proprietary emotional connection metric, redefine how we capture sentiment. In 2024, we expanded into gaming with MindGAME—the first global, real-time tracking solution addressing long-standing gaps in the industry.
With over 320 employees across Los Angeles, London, and beyond, Screen Engine is built on the strength of its specialized teams:
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Screen Engine Content: The leader in entertainment content testing across development, production, and release—across all screens.
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Tapestry: Experts in segmentation and simplifying complex data through elegant, human-centered analysis.
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Coherency: Decoding the emotional drivers behind consumer behavior and brand loyalty.
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ticktBox: The preeminent movie ticketing platform supporting promotional pre-release screening events and advertising through a multi-million person database.
Screen Engine is trusted by global brands and content creators alike to illuminate the path forward. From Hollywood to Wall Street, from retail to travel, we turn audience response into insight—and insight into action—delivering data-powered pathways driving game-changing decisions.
Headquarters: Los Angeles, CA | CEO: Kevin Goetz