THE REFORMER
Principled, Purposeful, Self-Controlled, and Perfectionistic
THE HELPER
Generous, Demonstrative, and People-Pleasing
THE ACHIEVER
Adaptable, Excelling, and Driven
THE INDIVIDUALIST
Expressive and Dramatic
THE INVESTIGATOR
Perceptive and Innovative
THE LOYALIST
Engaging and Responsible
THE ENTHUSIAST
Spontaneous, Versatile and Acquisitive
THE CHALLENGER
Self-Confident, Decisive, and Willful
THE PEACEMAKER
Receptive, Reassuring and Agreeable
We are SE/ASI
A team of different personalities from armed backgrounds, cultures and experiences, provide clients with distinctive insights into consumer attitudes and behavior.
THE REFORMER
The Rational, Idealistic Type
Ones are conscientious and ethical, with a strong sense of right and wrong. They are teachers, crusaders, and advocates for change or striving to improve thing. Ones are well-organized, orderly, and fastidious, they try to maintain high standards, but can slip into being critical and perfectionistic. They are wise, discerning, realistic, noble, and can be morally heroic.
THE HELPER
The Caring, Interpersonal Type
Twos are empathetic, sincere, and warm-hearted. They are friendly, generous, and self-sacrificing, but can also be sentimental, flattering, and people-pleasing.
THE ACHIEVER
The Success-Oriented, Pragmatic Type
Threes are self-assured, attractive, and charming. Ambitious, competent, and energetic, they can also be status-conscious and highly driven for advancement. They are diplomatic and poised, and can also be concerned with their image and what others think of them. Threes at their best are self-accepting, authentic, everything they seem to be—role models who inspire others.
THE INDIVIDUALIST
The Sensitive, Introspective Type
Fours are self-aware, sensitive, and reserved. They are emotionally honest, creative, and personal, and can also be moody and self-conscious. Their motivations include wanting to express themselves and their individuality, to create and surround themselves with beauty, and to maintain certain moods and feelings. Inspired and highly creative at their best, Fours can renew themselves and transform their experiences.
THE INVESTIGATOR
The Intense, Cerebral Type
Fives are alert, insightful, and curious. They are able to concentrate and focus on developing complex ideas and skills. Independent, innovative, and inventive, they can also become preoccupied with their thoughts and imaginary constructs. Fives, at their best, are visionary pioneers, often ahead of their time, and able to see the world in an entirely new way.
THE LOYALIST
The Committed, Security-Oriented Type
The committed, security-oriented type. Sixes are reliable, hard-working, responsible, and trustworthy.
THE ENTHUSIAST
The Busy, Variety-Seeking Type
Sevens are extroverted, optimistic, versatile, and spontaneous. They are also playful, high-spirited, and practical. They constantly seek new and exciting experiences. At their best, sevens focus their talents on worthwhile goals, becoming appreciative, joyous, and satisfied.
THE CHALLENGER
The Powerful, Dominating Type
Eights are self-confident, strong, and assertive. They are protective, resourceful, straight-talking, and decisive. They want to be self-reliant, prove their strength, resist weakness, and to stay in control of their situation. Eights can also be self- mastering using their strength to improve others' lives and becoming heroic, magnanimous, and inspiring.
THE PEACEMAKER
The Easygoing, Self-Effacing Type
Nines are accepting, trusting, and stable. They are usually creative, optimistic, and supportive. They want everything to go smoothly, to be without conflict, and they try to keep the peace. Nines are motivated to create harmony in their environment and they can be all-embracing bringing people together to heal conflicts.

Susanna Carlson
VP, Television Group

Andrew Ly
Founder, President; ticktBox®

Mark Orne
EVP, Cross Platform Group

Ron Cho
Associate Manager, Market Research Solutions

Jeff Hallstead
Cross-Platform Team

Reyes Soto
Developer, ticktBox®

Brian Yi
Web Developer, ticktBox®

Laura Zilli
VP, Research Strategies

Jana Van Kirk
Moderator & Production Manager

Robert Levin
President & Chief Operating Officer

Kari Campano
Manager, Marketing & Events

David Wright
Research Manager

Kevin Goetz
Founder & CEO

Jason Ortenberg
Associate Research Manager

Terri Cavanaugh
Director, Qualitative Insights

Julanne Schiffer
SVP, Audiences & Engagement

Erin Leigh
Senior Vice President, The Television Group

Bruce Friend
Chief Revenue Officer

Tom Griffin
Programmer & Operations Support

Robert Santiago
Production Coordinator, Motion Picture Group

Neil Goetz
Creative & Marketing Solutions

Deneta Davis
Research Manager

Beverly Bolotin
EVP, Television Group

Ben Spergel
VP, Television Group

Aaron Paquette
EVP, Television Group

Idan Elbaz
Vice President, Information Technology

Rachel Parness
Managing Director, Motion Picture Group

Michael Greeson
SVP, The Diffusion Group (TDG)

James Bettis
VP Client Services, Television Group

Elliot Rosenberg
EVP, Television Group

Amberly Gangi
Associate Research Manager

Ken Pierson
Software Developer

Jorenne Flores
Web Developer, ticktBox®

Steve Hornyak
Moderator, Qualitative Insights

Laura R. Allen
Director of New Client & Member Services, The Diffusion Group (TDG)

Zeyne Guzeldereli
Confirmation Site Manager, Motion Picture Group

Tyler Goetz
Exec Dir, Cross Platform Group

Steve Ridge
EVP, Television Group

Paul Le Blanc
Cheif Financial Officer

Lea Anderson
Executive Assistant

Kris Hanson
Senior Technician, Television Group

Keely Gillman
TV Tracking Specialist, Television Group

Jennifer Chu
Director, New Products Group

January Khoshnood
SVP, Research Solutions

Holly Leff-Pressman
Chief Client Engagement Officer

Daniel Parra
Customer Service Specialist, ticktBox®

Terrence Tatum
Manager of Screening Events, Motion Picture Group

Franchesca Capobianco
Senior Research Manager

Blake Schultz
Manager of Audience Recruitment, Motion Picture Group

Ari Virgil-Paige
Vice President, Screening Events

Tony Calfo
SVP, Television Group

Steve Callahan
Director of Theater Operations, Television Group

P.J. Marino
Field Recruiter & Online Tech Staff, Motion Picture Group

John Tanchico
Mailroom Clerk & Receptionist

Jamie Cho
Executive Director, Television Group

Huiling Pohlo
Database & Norms Manager

Alicia Mathews
Research Solutions, Television Group

Aaron Feuer
Director, Motion Picture Group

William Rhein
Sr. Manager, Client Support & Special Projects, ticktBox®

Monica Kemp
SVP, Television Group

Anh Vo
Director, New Media Group

Vid Guerrerio
Executive Vice President, The Movie Group

Stephen Rocco
Senior Accountant

Mario McCall
Database Manager, engineworks™

Karen Brown
Analyst

Jason Bubenicek
SVP, Data Intelligence

Christopher Kim
Executive Director, Controller

Charlotte Chan
Senior Research Manager, New Products Group

Cheryl Armstrong
VP, Television Group