THE REFORMER
Principled, Purposeful, Self-Controlled, and Perfectionistic
THE HELPER
Generous, Demonstrative, and People-Pleasing
THE ACHIEVER
Adaptable, Excelling, and Driven
THE INDIVIDUALIST
Expressive and Dramatic
THE INVESTIGATOR
Perceptive and Innovative
THE LOYALIST
Engaging and Responsible
THE ENTHUSIAST
Spontaneous, Versatile and Acquisitive
THE CHALLENGER
Self-Confident, Decisive, and Willful
THE PEACEMAKER
Receptive, Reassuring and Agreeable
We are SE/ASI
A team of different personalities from armed backgrounds, cultures and experiences, provide clients with distinctive insights into consumer attitudes and behavior.
1
THE REFORMER
The Rational, Idealistic Type
Ones are conscientious and ethical, with a strong sense of right and wrong. They are teachers, crusaders, and advocates for change or striving to improve thing. Ones are well-organized, orderly, and fastidious, they try to maintain high standards, but can slip into being critical and perfectionistic. They are wise, discerning, realistic, noble, and can be morally heroic.
2
THE HELPER
The Caring, Interpersonal Type
Twos are empathetic, sincere, and warm-hearted. They are friendly, generous, and self-sacrificing, but can also be sentimental, flattering, and people-pleasing.
3
THE ACHIEVER
The Success-Oriented, Pragmatic Type
Threes are self-assured, attractive, and charming. Ambitious, competent, and energetic, they can also be status-conscious and highly driven for advancement. They are diplomatic and poised, and can also be concerned with their image and what others think of them. Threes at their best are self-accepting, authentic, everything they seem to be—role models who inspire others.
4
THE INDIVIDUALIST
The Sensitive, Introspective Type
Fours are self-aware, sensitive, and reserved. They are emotionally honest, creative, and personal, and can also be moody and self-conscious. Their motivations include wanting to express themselves and their individuality, to create and surround themselves with beauty, and to maintain certain moods and feelings. Inspired and highly creative at their best, Fours can renew themselves and transform their experiences.
5
THE INVESTIGATOR
The Intense, Cerebral Type
Fives are alert, insightful, and curious. They are able to concentrate and focus on developing complex ideas and skills. Independent, innovative, and inventive, they can also become preoccupied with their thoughts and imaginary constructs. Fives, at their best, are visionary pioneers, often ahead of their time, and able to see the world in an entirely new way.
6
THE LOYALIST
The Committed, Security-Oriented Type
The committed, security-oriented type. Sixes are reliable, hard-working, responsible, and trustworthy.
7
THE ENTHUSIAST
The Busy, Variety-Seeking Type
Sevens are extroverted, optimistic, versatile, and spontaneous. They are also playful, high-spirited, and practical. They constantly seek new and exciting experiences. At their best, sevens focus their talents on worthwhile goals, becoming appreciative, joyous, and satisfied.
8
THE CHALLENGER
The Powerful, Dominating Type
Eights are self-confident, strong, and assertive. They are protective, resourceful, straight-talking, and decisive. They want to be self-reliant, prove their strength, resist weakness, and to stay in control of their situation. Eights can also be self- mastering using their strength to improve others' lives and becoming heroic, magnanimous, and inspiring.
9
THE PEACEMAKER
The Easygoing, Self-Effacing Type
Nines are accepting, trusting, and stable. They are usually creative, optimistic, and supportive. They want everything to go smoothly, to be without conflict, and they try to keep the peace. Nines are motivated to create harmony in their environment and they can be all-embracing bringing people together to heal conflicts.
10
Kelly Laughlin
Senior Manager, The Television Group
Melanie Jones
Senior VP, Audience Development
Dan Hoyt
Senior Manager, The Cross Platform Group
Katie Ruben
Manager, The Cross Platform Group
Erica Lee
Director, The Television Group
Daniel Baldwin
Executive Director, The Movie Group
Alice Lu
Manager, Research Solutions
Janna Longworth
Manager, Research Solutions
Samantha Farrell
Senior Manager, The Movie Group
Stephen Delizo
Director, Account Management, ticktBox®
Katy DiGiacomo
Executive Director, Research Solutions
Victoria Righthand
Project Manager, The Movie Group
Like a true Enthousiast, I have interests in so many fields that there is no such thing as a casual interest for me. I have always loved traveling and have been to over 2 dozen countries, visited 40 of the 50 states, and studied Art Restoration and Archaeology in Italy for a year. I traveled doing archaeological digs as well as hopped from art museum to art museum teaching Late Medieval Byzantine style painting in the Uffizi and Hellenistic sculpture technique in the Met in New York. My passion for art and history has also brought me closer to film where I developed a passion for makeup and body paint and spend any day, I am able, painting and creating props for costumes or producing new and creative ways to do photoshoots. All this drive and passion in my hobbies also translates in my work and passion for creating great work environments and keeping the love of the creation and art alive.
Leanne Nagafuchi
Coordinator/Graphic Designer, ticktBox®
Isabella Uzcategui
Analyst, The Movie Group
I am from Caracas, Venezuela. Given my country's situation, I came to the U.S. for college and graduated from UCLA last June. I love to dance, bake, and watch movies and TV. My birthday and Christmas are probably my favorite days of the year. I love to help and I am very detailed-oriented which lines up with my Enneagram number and wing. I think I am able to bring these features by focusing on team-work and giving a unique perspective to our analysis thanks to my foreign background. I am very proud whenever I feel that I have been super helpful to my team and I am so happy about getting a job I love in such difficult times. •1•
Susanna Carlson
VP, The Television Group
I am an Enneagram type two and enjoy helping my team wherever and whenever I can in my role as a VP in the Television Group at Screen Engine/ASI. Together with my team we test most TV content, from concept development to pilot testing and all the way to promo testing and marketing to try to help our clients succeed with their new content launches. Personally, I am most proud of my family, my husband and two teenage daughters. In my spare time, I love going to live concerts with my husband. In the 28+ years we've been together, we've attended more than 200. I'm originally from the Ukraine, but have lived in LA most of my life, San Fernando Valley to be exact, but don't call me a Valley Girl. • 2 •
Andrew Ly
Founder, President; ticktBox®
Driven technology entrepreneur that has built multi-million-dollar businesses from the ground up. I'm highly passionate about technology, how it can improve our lives, and creating a legacy for years to come. This relates directly to my 3 wing as I am ambitious, energetic, and driven for advancement. On a personal note, I enjoy playing basketball, Mario Bros. with my kids, and I am most proud of my marriage and my two sons. • 2w3 •
Mark Orne
Executive VP, The Cross Platform Group
Experienced entertainment executive with a demonstrated history of working in the market research industry. Strong media and communication professional skilled in Consumer & Shopper Insights, User Experience, Digital Strategy, and Integrated Marketing, with over twenty years of entertainment market research experience in home entertainment, streaming services, gaming, IP content development, brand tracking, retail, events, and technology. Approaches each project with the client perspective in mind and is committed to going above and beyond to deliver the highest quality results. Mark holds a Master’s in Communication Management from USC and a BA in Sociology from UCLA. In his free time, Mark enjoys spending time with his family, playing basketball, and watching sports and movies in his man cave.
Ron Cho
Associate Manager, Market Research Solutions
A graduate of the University of San Francisco with a B.S. in Marketing, I currently manage both operations for Online and Theatrical related projects, as well as online sample recruitment. My personal hobbies are to listening to music and playing/watching basketball.
Reyes Soto
Developer, ticktBox®
I'm an engineer dedicated to my family, work, and friends. I love video games, Lego bricks, technology, martial arts, and sports. Proudly working for a USA company, I try to be helpful for all my workmates at Screen Engine/ASI's ticktBox and always be available to find a solution for any issue. And like my Enneagram number says, I'm a peacemaker. I try to fix or avoid any possible conflict. I like staying focused on and dedicated to the important things in my life. • 9w1 •
Brian Yi
Web Developer, ticktBox®
I'd like to think of myself as an inventor of sorts. In my role as the web developer at SE/ASI's ticktBox®, I build out functional websites or tools using the designs and requirements that our clients provide. I work to build the most efficient tool to achieve our client's needs within the given timeframe. I am most proud anytime I see something I built being used by clients and users. Personally, I am a huge fan of Pokémon. I actively buy, sell, and trade Pokémon cards with other collectors around the world. I also felt quite accomplished when I won a March Madness one year and it was rewarding purchasing and paying off my first car!! • 9w8 •
Laura Zilli
VP, Research Strategies
I am very proud to be associated with SE/ASI. It is an honor to be part of the process to help refine theatrical content/projects based on consumer research. As an editorial gatekeeper within the theatrical division, I manage a pool of freelance analysts whose chief responsibilities involve writing actionable research reports for our film clients. I firmly believe in the saying “the whole is greater than the sum of the parts” and working together we’re able to deliver the best possible product to our clients. I’m a native Californian, raised on a farm that is still in operation today. Some people can pinpoint what part of the state I’m from by how I pronounce the word ‘almonds’ (a silent ‘l’ as in ‘salmon’). My two children, now in their 20's, give me much joy and I marvel at their achievements and look forward to what lies ahead for them in the years to come. Certain traits that define me – reliability and optimism – are hallmarks to my approach in life. • 9w1 •
Jana Van Kirk
Moderator & Production Manager
In a world full of people who consider themselves as introverts, I’ve always been a proud extrovert. My proudest moment was when I completed AIDS/LifeCycle. It is a seven-day, 545-mile bicycle ride from San Francisco to Los Angeles that raises money and awareness for HIV/AIDS. It was the most difficult and most rewarding challenge I’d ever faced. My proudest work accomplishment was when I set up and project managed an extensive qualitative study for the Geena Davis Institute on Gender in Media. I traveled solo to five countries, including India and Brazil, to manage four days of focus groups on how women and girls are portrayed in films made in each country. Being a “peace-keeper” is my strength as a focus group moderator and team member. I’m optimistic, self-effacing, trusting, and see the best in others. I’m an excellent listener and I give respondents and colleagues the opportunity to freely express themselves without judgment. I completely identify as a 9 as we tend to lead more active, social lives and are easy-going and likable individuals. • 9w1 •
Robert Levin
President & Chief Operating Officer
In business, I am perhaps most proud whenever I face a challenge and exceed my own expectations when meeting it. As an 8, I not only enjoy taking on challenges but also mentoring others in meeting challenges facing them. On a personal note, I enjoy reading and listening to music, in fact if I would have had the talent, I would have chosen a career as a piano playing jazz and standards singer. • 8w7 •
Kari Campano
Manager, Marketing & Events
It's absolutely true. I am undeniably an Enneagram type 8. I have a “can-do” attitude & am strong, decisive, assertive, & resourceful. But what don't you know about me? Always a multi-tasker, I am constantly working in my car. I stop everywhere to pull out my computer & get some work done. I've been working research screenings since 1990, but one of my proudest accomplishments, working for the skyrocketing Screen Engine in the early days, was serving as the 24/7 confirm "department" in 2010 and 2011 (mainly from my car of course). I took RSVP's & manually balanced audiences from the east coast, while being a cheer-mom and shuttling my then-small-kids to their destinations. I love my family, friends, the ocean, the moon, hotels, Prince, & Diet Coke (but I had to give that up). I am extremely proud of being a part of the amazing SE/ASI family & having the honor of managing events across the country. • 8 •
David Wright
Research Manager
I am the resident Vampire helping working with the overnight team to get data turned around for clients by the next day as the research manager for various departments at SE/ASI. I am extremely proud of getting through our first overseas screening during the 2020/2021 pandemic after working the evening before on another project, and also having to work the following night--all with no hiccups. That was a great feeling. On a personal note, prior to moving to California, I found great fulfillment working at inner-city schools in Florida teaching anti-bullying and conflict resolution to kids using art and acting. Another interesting fact about me is that I sing. In fact, I was once humming along to a song during a comedy set by Craig Robinson, and this led to him including me in his act and us jamming out to songs at a comedy club for 45 minutes of his extended set. • 8w7 •
Kevin Goetz
Founder & CEO
I’m the classic definition of a 7 on the Enneagram wheel. One of my significant professional accomplishments and one that I take tremendous pride in has been building SE/ASI from a germ of an idea that began in my living room, into the extraordinary company it is today. The icing on the cake has been watching the most talented professionals in the business that I assembled, flourish and succeed beyond my wildest dreams. Aside from work, I get much joy from playing the piano, working out, reading historical biographies, watching documentaries, playing tennis, and sharing good food and drink with the people I love, especially with my husband Neil and my puppy, Kasha. As I live in gratitude, I also consider it my duty and honor to give back to others in need and the world, in a myriad of ways. • 7w8 •
Jason Ortenberg
Associate Research Manager
I am an avid traveler and especially enjoy nature/eco-tourism. Whether it’s via an extended road trip, camping excursion, or a weekend hike/exploration there isn’t much I won’t thoroughly enjoy. I have also been to 23 US National Parks, with the goal of visiting all 62. A personal achievement I am proud of was running a successful business out of my garage in college, while my proudest work achievement was being a part of the PostTrak™ International launch team. As a #7 "The Enthusiast", I am highly versatile and am able to contribute across the board in many different areas. •. 7 •
Terri Cavanaugh
Director, Qualitative Insights
For over 15 years, I've moderated focus groups for film and television. I've worked for every major studio, mini-major studio and network operating today. I love getting in there to discover why consumers make the choices that they do. Because my interests are so varied (a 7 trait), I find something interesting in every project that comes up. I truly enjoy sampling the buffet of life. We 7's tend to be gregarious and intuitive, so it's not unusual that many of us started as performers. I'm still a member of SAG/AFTRA as well as a member the Actors Equity Assoc. I even toured Japan, once upon a time, as a magician's assistant! As we also tend to be excellent facilitators, I find people easily open up and share with me. My proudest professional accomplishments are the times I've assisted a filmmaker in achieving an Oscar nomination. It's thrilling and very satisfying. On a personal note, I enjoy attending high tea, traveling, and baking. My proudest life achievement is being a mother and raising a wonderful human being. • 7w6 •
Erin Leigh
Senior VP, The Television Group
I am certified in graphology (i.e. handwriting analysis) and can look at someone's writing to determine if they're an introvert vs. an extrovert, a pessimist vs. optimist, or even if they're telling the truth. This skill comes in surprisingly handy :). My primary role at SE/ASI involves exploring what makes people tick. My focus is spent on understanding things like why viewers would prefer one show over the other, or how a show should be marketed to different types of personalities. As an Enneagram type 7, this is the part of television research that I have always found most appealing. I have always been fascinated by what drives human behavior. • 7w6 •
Bruce Friend
Chief Revenue Officer
When I first moved to NYC out of college, I played guitar, sang, and wrote original songs in a new wave band. When the band broke up, I subsequently got a job at HBO, where I convinced the company to let me form an in-house company band that ultimately played at various company outings. In keeping with the entrepreneurial spirit of my number, I am most proud of the work of envisioning and developing new, innovative products. 7's don't believe in any form of self-denial ...as, despite what I hoped, the truth was I was never going to be a big Rock Star :-) • 7w6 •
Tom Griffin
Programmer & Operations Support
I am an avid pop culture fan and collector and have attended San Diego Comic-Con every year since 1995. I have a display in my apartment specifically of toys and collectibles that were SDCC exclusives. One of my proudest personal achievements was when my youth soccer team scored our first and only goal of the season in the final moments of our last game. The other team was still up by 2 and quite baffled by our celebration, but I doubt I've ever been happier. Today, professionally, I am proud of any time I get a particularly challenging project finally wrangled into shape and out the door. At SE/ASI, I program and support a number of our surveys, especially for digital screenings. There's a good bit of troubleshooting involved in my work, which is apparently a strength of my Enneagram type 6. • 6w5 •
Robert Santiago
Production Coordinator, The Movie Group
I am an avid consumer of all things art and entertainment. My love for comic books and movies is what started and fueled my artistic endeavors from a young age. I am very proud of getting married and becoming a first-time homeowner. I take great pride in having been promoted to a full-time employee as Production Coordinator. My Enneagram number pegs me as a hard-working, responsible, and trust-worthy "troubleshooter". This is quite accurate as I've been cross-trained in different areas allowing me to contribute and help in a variety of ways. • 6w5 •
Neil Goetz
Creative & Marketing Solutions
My Father was a clergyman. This impacted my family life, education and other social interactions. At age 4, I did my Elvis impersonation at day camp. From that day on, I have enjoyed making people laugh and using humor to get through life's challenges. My career has provided an excellent venue for my creative talents and has been most fulfilling. I have been a creative marketing executive for three studios, one broadcast network and several agencies. Ultimately, I channeled that experience into the entertainment industry and I presently implement creative and marketing solutions for SE/ASI. I enjoy learning new things and have studied Spanish, Pilates, boxing, tennis and singing. I also have a passion for window shopping, trying on outfits, and studying the trends. Sixes are the most loyal to their friends and to their beliefs, and personally, in this light, it is clear why I take immense pride in my marriage to Kevin Goetz. • 6w5 •
Deneta Davis
Research Manager
As a research manager at SE/ASI, one of my proudest accomplishments was my work on a manual to help train new hires in the coding department. In general, I think my unique professional offering is that I always try to keep a positive and calm attitude especially when it gets a bit hectic. Outside of SE/ASI, I love to write for television. I've also recently taken up astronomy as a hobby and I am extremely proud to have been the first in my family to earn a Master's Degree. • 6w5 •
Beverly Bolotin
Executive VP, The Television Group
Clients have dubbed me the “can-do” woman and I take great pride in that. My years of experience have given me a broad and deep understanding of client needs and I have been able to transform research requests into well-executed projects that have led to some of the most successful series on the small screen. An Enneagram "loyalist", I am indeed committed, hard-working, and dedicated to getting the job done regardless of obstacles. • 6 •
Ben Spergel
VP, The Television Group
I manage a multi-client syndicated tracker which provides continuous insights to content makers and distributors on the effectiveness of marketing campaigns. This role requires significant attention to detail, proactive thinking and the ability to manage multiple and often conflicting priorities and personalities. This is the second time in my career that I have been hired to run a product like this so I’m thinking either I’m good at it or just crazy. Either way I think it’s the perfect fit for my Enneagram 6 type personality. • 6 •
Idan Elbaz
Vice President, Information Technology
Originally from Israel, work truly is my passion. It has been a very gratifying and fulfilling experience having built the IT department at Screen Engine/ASI from the ground up. I am especially proud of how I helped digitize and modernize the company's IT and legacy technologies for processes like check-in or surveys. I do see myself as an Enneagram type 6 in various ways including that I am an excellent troubleshooter and have a gift for foreseeing potential problems. In fact, the foundation of the work that I had done prior to the COVID-19 pandemic, is now all coming to fruition during this crisis. Outside of work, I enjoy climbing, surfing, video games, and MMA (Mixed Martial Arts). • 6 •
Rachel Parness
Managing Director, The Movie Group
A founding team member of Screen Engine/ASI who’s worked on over 5,000 films. Received her BFA from Northern Illinois University and graduated from the prestigious Interlochen Arts Academy. She is a member of the Academy of Motion Picture Arts and Sciences. • 5w6 •
Michael Greeson
SVP, The Diffusion Group (TDG)
My dad often said I was prone to tangents. He was right, and I’ve made a good living doing just that! A proud graduate of The University of Chicago, I bring a big-picture mindset to the table, as well as a capacity for nuance. These skills have served me well for two decades, as a veteran of the connected consumer and broadband media spaces and as founder and president of Screen Engine/ASI's The Diffusion Group. I find my Enneagram reflective of my personality, as I feel most comfortable and at home in the realm of thought. I am reasonably intelligent, well-read, and thoughtful, and frequently become an expert in areas that capture my interest. I am scientifically oriented but drawn to the humanities, which correlates with my studies in the history of science and philosophy. • 5w4 •
James Bettis
VP Client Services, The Television Group
I am highly intuitive and I rely strongly on this to guide me in trusting people. I am very proud when I open up new opportunities for others. Professionally, I am a team player and have been very fulfilled helping to win past team awards. Favorite Movie: Lost In Translation, Favorite TV Show: Torchwood, Favorite Website: Redef.com, Favorite Video Game: EA Sports Tiger Woods (Masters Edition), Hobby: Golf. • 5w6 •
Elliot Rosenberg
Executive VP, The Television Group
I am extremely proud to have contributed to the development of the current version of the ViewTrac dial testing system while serving as President of ASI Entertainment. It has become an industry standard for accuracy and reliability, and continues to be in use at Screen Engine/ASI today. In my current role with SE/ASI, I provide advice on a wide variety of entertainment entities as well as handle the infomercial and advertising arm of the company. I am a native of New York and have more than 30 years of market research and project experience. • 5 •
Amberly Gangi
Associate Research Manager
My attention to detail is central to my work at Screen Engine ASI. I work on developing questionnaires and reports for screenings as well as compiling data to create our screening norms. I am proud of the way I use my ability to focus and sticking with a task for long periods of time to update our data in a timely manner. •. 5w6 •
Ken Pierson
Software Developer
Before moving to LA, I spent my entire life in Virginia and grew up outside the DC area. I love to learn and create, and I studied music industry and composition at James Madison University. In 2013, I was fortunate to be named winner of the Marvin Hamlisch Film Scoring Competition by CINE (Council on International Nontheatrical Events). At SE/ASI, I enhance and maintain the Preview Free Movies website, the digital check-in & balancer mobile applications and their respective infrastructures in AWS, maintain our legacy software (jEDI/ViewTrac™), and support IT operations. I am also excited by my work on several up-and-coming platforms. My proudest accomplishment at work is either my current work on our up-and-coming platform or figuring out what was preventing a vital piece of legacy software from running on a modern/upgraded environment. • 5w6 •
Jorenne Flores
Web Developer, ticktBox®
I love to teach myself new things! Since type 4's consider themselves unique and different, I think every new skill I learn or every new thing that I try helps me become a more interesting person. Just like in my photo, you have to see me from a different angle :). Type 4's tend to be artistic and concerned with aesthetics. This relates to my work because the first thing a user notices about a website is how nice it looks. I always try to think about whether the products I create represent our brand. My proudest work accomplishment is working really efficiently to build online screenings at the beginning of the pandemic in 2020. • 4w5 •
Steve Hornyak
Moderator, Qualitative Insights
My wife Colleen and I enjoy watching two reality shows. The Great British Bake Off and The Great Pottery Throw Down. These are interests I've had for years and I have extensive knowledge of both creative activities. In high school, I worked in a local bakery, where I learned how to fry donuts, make danish of all sorts, decorate cakes, and bake breads of every kind, from Challah to Garlic Knots. At the same time, I was involved in pottery making in high school art classes. It's a hobby I continue practicing to this day. I throw pottery regularly using a wheel we have on our back porch. It's relaxing and great fun and... challenging. Baking is a more limited activity due to the dangers of overindulging in sweets, but it continues to fascinate and engage me. My work at SE/ASI as a focus group moderator is a summation of many skills I've learned over the course of my work in the film business. My type 4 Enneagram suits me-- the INDIVIDUALIST, sometimes referred to as THE ARTIST. • 4 •
Laura R. Allen
Director of New Client & Member Services, The Diffusion Group (TDG)
I am somewhat obsessed with the way authors build tension in a story. So often, this feels forced or false and relies on characters behaving or responding inconsistently. Like the plot drives the character, not the other way around. My role at SE/ASI's TDG is to understand what we do and make it useful for who we serve. There are creative elements to my job which keep it interesting and engaging for me and which, I believe, add value to our end product. In sales functions, I see the lost opportunities as instructive. Personally, I am extremely proud of launching my daughter, happy and healthy, into the world. My Enneagram type has some validity in that I have a tendency to examine actions or decisions in an effort to understand better the why behind each - this is especially true when the act or choice made is my own. • 4w5 •
Zeyne Guzeldereli
Confirmation Site Manager, The Movie Group
" Loud, movie-loving and funny" best describes me as a person. I feel humor can be found anywhere- I'm always on the look out for the punchlines and enjoy making people laugh. My unique contribution at work relates to my wing as a helper because laughter is not only the best medicine but it can be an unprecedented distractor when someone close to me is having a hard go at it and needs it most. I started working at SE/ASI right out of college as a part-time recruiter and over the last six years I have worked in various departments. Currently, I serve as the Confirmation Site Manager. • 3w2 •
Steve Ridge
Executive VP, The Television Group
I am a storyteller with a unique ability to motivate people as my stories tend to be captivating and persuasive. I'm a risk-taker who rides a six-foot unicycle and juggles flaming torches. My philosophical approach to life, along with the insights of my Company, often inspire others to turn their dreams into action. I am proudest of interning with former President Eisenhower. • 3w4 •
Paul Le Blanc
Cheif Financial Officer
I am very proud of the incredible team I have built at Screen Engine/ASI. In addition to working with people on my own team, building relationships across the company has been a rewarding accomplishment to better understand the key drivers of the business and create financial tools to help support the company's success . All of this indeed plays into my 3w2 being both an "achiever" and a "helper". Personally, I am honored to be a 2nd generation Angeleno in a city of transplants and I am passionate about coaching my son's little league baseball team. Our recent championship win was exciting on many levels for me and my son. •. 3w2 •
Lea Anderson
Executive Assistant
My proudest work accomplishment thus far was innovating my research division at my last job. I was able to take the needs of our clients and translate them into a very successful research program. With the help of my team, we were able to improve user process and our own internal process significantly. By the time I left the program, we had ended with a NPS score of 90%, which I am really proud of. I am extremely driven which relates directly to being a Enneagram 3. • 3w2 •
Kris Hanson
Senior Technician, The Television Group
Originally from Wisconsin, I am a very tall lad at 6'8". I'm addicted to fantasy sports & real-life sports. I love beaches, mountains, traveling, bike riding, golf & by far my favorite outdoor activity is playing softball. My greatest role in life is being a dad. Professionally, I take great pride in the work I did with my team designing engineworks™, our Valley Village testing facility. My unique contribution at work includes constantly improving my skills, being tech-savvy, understanding the implications of ever-changing technology, and staying grounded and humble • 3 •
Keely Gillman
TV Tracking Specialist, The Television Group
My British accent is probably my most distinguishing feature! I take great pride in having completed 3 marathons - and a half. At Screen Engine/ASI, I help to turn masses of tracking data into clear, actionable findings. I love to dig deep into data and leave no stone unturned. One of my most memorable moments was presenting strategy to one of my favorite movie directors. Favorite Movie: Stand By Me, Favorite TV Show: Game of Thrones, Favorite App: Twitter, Hobby: Interior design • 3 •
Jennifer Chu
Director, New Products Group
I’m a Southpaw, the rare 10% of the population. Living in a right-handed dominant world I have learned to be very adaptable and always finding creative ways to solve problems. An interesting fact, left-handed people also have an edge in competitions. So, if we are ever in a boxing ring together, watch out! I’m proud of being a mother to my 2 children who keep me on my toes all the time. My proudest work accomplishment was managing two of the largest and important clients in my previous role and earning the respect and trust of those clients. My contribution to SE/ASI is bringing 7 years of Insight Community management and research experience as we expand this area of our business. Along these lines, Enneagram type 3s are adaptable and very competitive which is fitting for me and my work. • 3w2 •
January Khoshnood
Senior VP, Research Solutions
I have the unique ability to relate to and create collaborative relationships throughout the organization, making sure people have what they need to be successful, so we all achieve our goals. I am most proud of the relationships that I have formed in my life both professional and personal. Professionally, I am most proud of building the Entertainment and Media Vertical at GMI. I took a single project and turned into a multi-million-dollar practice across the entire organization (sales, product, and operations), and across customer profiles (MRA, Corporate, and Agency). I built a profitable and scalable business model that was modeled globally. I am known for creating inclusive, collaborative, productive, and solutions-oriented environments. Because I can relate to a wide range of skill sets, I can identify strengths and play to those strengths to get the best out of the collaborative group. My Enneagram type seems fitting for me as I am both an achiever-- known for being goal-oriented and in pursuit of success-- and also focused on relationships and devote an enormous amount of energy to fostering an authentic and safe environment. • 3w2 •
Holly Leff-Pressman
Chief Client Engagement Officer
Constantly curious and passionate about our business, I am continuously trying to figure out new methods and solutions that will help our clients succeed in this ever-changing marketplace. As a 3, I am very results oriented and believe in going above and beyond for our clients, my family and my friends…and giving back through volunteerism and philanthropy. However, my greatest accomplishment was becoming a mom to my incredible daughters, Reilly and Gigi and my favorite pastime is to chill out with my husband Barry, my girls (when they are in town), and my pups. • 3w2 •
Daniel Parra
Customer Service Specialist, ticktBox®
I am meticulous, analytical, observant, and caring. I am extremely proud of marrying my lovely wife. I find it to be very rewarding when helping SE/ASI's ticktBox® marketing and service teams with creative solutions to facilitate processes and improve daily team goals. I am hardworking, creative, data-driven, and focused. My Enneagram type reflects my personality as I am also very devoted to getting things done as "an achiever".• 3w2 •
Terrence Tatum
Manager of Screening Events, The Movie Group
I tend to stick to things I know and not take to change easily. Moving out to Los Angeles by myself and actually sticking here and surviving for a decade-plus is something I am extremely proud of. Today, my wife has been doing a fantastic job of making me try new things and step out of my comfort zone. Now, I abide by the "Try everything once" mantra, even if I think I hate everything about it. In my role at Screen Engine/ASI, I am responsible for event staffing and scheduling. I also have years of experience in the company wearing many different hats which contributed to the success of my work. In regards to my Enneagram number, I can definitely relate to my desire to be successful and I continue to update my goals as I achieve them. The belief that my work ethic presents me with constant opportunities to move up through the ranks of our company is also an accurate reflection of who I am. • 3w2 •
Franchesca Capobianco
Senior Research Manager
I have opened up additional outside resources for qualitative research projects at SE/ASI to supplement internal resources. These leading resources include colleagues and referrals I have worked with throughout my career. I am also happy to have helped expand qualitative research to include Germany, Spain, Mexico, and Brazil. In this light, I identify with Enneagram number 3's described as good networkers. Some personal interesting facts about me-- I am left-handed and have a reconstructed middle ear and replaced eardrum. I also was a proud and honored scholarship recipient while attending the University of Southern California. • 3w2 •
Blake Schultz
Manager of Audience Recruitment, The Movie Group
I am constantly trying to learn new things, I often say that I need a new "toy" be it a project to work on, a new show to produce, something to write, or learning video game design. It's not uncommon that I have several side things going at a time and bounce between photography, writing, podcasting, or something else entirely. As a result, I have several strange skills, from juggling fire to rock climbing. 3's tend to be goal orientated, trying to achieve success and admiration. I relate to this as I often turn anything I am doing into a goal with a deadline. • 3w2 •
Ari Virgil-Paige
Vice President, Screening Events
One of my proudest work accomplishments is going to theaters and seeing the posters of all the films I've touched through my work at SE/ASI. Ouside of work, I enjoy spending time with family and friends. Fav Movie: The Mighty Ducks Trilogy, Fav TV Shows: The Wire (Drama) and The Office (Comedy), Fav Website: IMDB (for the trivia), Fav Video Game: UNCHARTED The Nathan Drake Collection •. 3w2 •
Tony Calfo
Senior VP, Television News Group
I am one of 9 children and a single father of two boys. My family is everything to me and it motivates me in all that I do. Interestingly enough, these are classic characteristics of an Enneagram type 2. My sons make me proud every single day which is my greatest personal satisfaction in life. My interests are broad- I am as much a sports fanatic as I am of musicals and I also love to cook. I am a constant work-in-progress as I find myself learning every day which makes me a very lucky man. I take great pride in helping others and being part of a team-- especially ones that rise to #1. I have been fortunate to be part of several. As we establish the TV news division here at SE/ASI, I am single-minded in my purpose to help our stations win. We truly immerse ourselves in our clients' world and become part of their team - we feel the wins and losses just as they do and we are dedicated to enjoying the wins and learning from any losses. • 2w3 •
Steve Callahan
Director of Theater Operations, engineworks™
I have always been a tv fanatic. My dream since I was a little kid was to come to Hollywood to be a tv star. Instead, I ended up working behind the scenes for a company that tests television shows. It's a perfect fit. One of my proudest work accomplishments has been overseeing the safe reopening of engineworks™ during the 2020/2021 pandemic. • 2w3 •
John Tanchico
Mailroom Clerk & Receptionist
When I joined the company, I didn't have any idea what I was doing since I came from a retail job. But because I'm a quick learner, now they call me "jack-of-all-trades". Proudly maintaining accurate records of mail, I ensure that packages are delivered and received on time and keep the mailroom organized. When a team member needs assistance or other things to be done--from help with a Microsoft Office application to basic office equipment or supplies--they can always rely on me. I am very helpful that's why I am Enneagram 3. Personally, I also take pride in learning how to cook for the very first time. • 2w3 •
Jamie Cho
Executive Director, The Television Group
My proudest work accomplishment was co-presenting at the 2019 Media Insights and Engagement Conference on a study we did for BBC America and Women’s Media Center called ‘Superpowering Girls’. My proudest personal achievement was completing the 4-day Ancascocha Trek to Machu Picchu which was 38 miles and 16,000 feet max altitude. This was named by National Geographic as one of 20 dream hikes on their World Best Hikes. Favorite Movies: Top Gun, Rocky, Monsters, Inc., Favorite TV Shows: Friends, Jeopardy!, Favorite Website: YouTube, Hobbies: Hiking, traveling, visiting National Parks. • 2 •
Huiling Pohlo
Database & Norms Manager
I can dream in two languages, either Cantonese or English. I’ve traveled to Canada, England, Kenya, Mexico, Panama, El Salvador, Scandinavia, South Korea, Tanzania, Thailand, Alaska, Hawaii, and many other U.S. States. I am married and have a daughter that I am proud to say was accepted at UC Berkeley last year. My proudest work accomplishment is being involved in building or maintaining the two software systems that have handled the company’s daily business in the Theater Testing Division. Among my unique contributions at SE/ASI are handing the data processing and the norms for the theater testing, writing Oracle and Java code for our software systems, proofing online testing links, and providing data related to our clients, respondents, and jobs to different departments • 2 •
Alicia Mathews
Research Solutions, The Television Group
Professionally, I am proud of working in Research Solutions for ASI Entertainment and Screen Engine/ASI for a combined 24 years. I am tasked with customizing theater recruit scripts and surveys to client-required specifications. Among my company team bonding experiences, I mainly interact with my associate Huiling in the Tabbing Dept, helping to set up and enter the data. I’ve learned many new processes to assist the RS Dept with online studies. Personally, I am most fulfilled by my daughter and grandsons. But, I am pretty proud that I have been to Egypt for the trip of a lifetime, and I was part of a team that took 2nd Place in a SoCal pool tournament – I won MY set, hahaha! I'm not sure about how fitting my Enneagram type 2 is because it implies that I would have let my opponent win as a supposed "people pleaser." However, I prefer to be kind instead of grumpy. • 2w1 •
Aaron Feuer
Director, The Movie Group
Born and raised in Chicago, a film nerd, theater lover, Chicago sports nut, and an avid comic book fan. Those passions turned into a desire to work in the entertainment business and, in the summer of 2007, I took the plunge of moving to Los Angeles. In 2010, I joined Screen Engine as one of its original employees and the rest is history. Over the years, it’s the longstanding, deep personal relationships with clients and team members that are the most special to me. It truly takes a village to deliver the work that SEASI brings to the industry and when my team succeeds at helping filmmakers and studio executives, it puts a big smile on my face. My proudest work accomplishment was in 2017, having the prestigious honor of being a member of “The Belt and Road, Hollywood / China delegation.” I was privileged to travel alongside some of Hollywood’s biggest producers, directors, VFX artists, animators, & managers, throughout Mainland China, helping bridge the gap between Hollywood and China. And throughout all my travels I love finding great hidden food gems, both home and abroad. • 2w3 •
William Rhein
Sr. Manager, Client Support & Special Projects, ticktBox®
My Enneagram type certainly reflects my perspective. From the description I read of Type 2, "Love is their highest ideal," I could not imagine anything being truer. I am most proud being married to my amazing wife and of our son. I draw inspiration from Mr. Rogers and aspire to have his empathy for others. I take pride in being with ticktBox for 6+ years and am especially excited by the recent launch of our online screening platform. As the person that oversees client support, I strive to ensure that all clients get the attention and service they need. When it comes to assisting with people when they have a concern or are upset, I go all in to ensure there is a positive outcome. • 2 •
Monica Kemp
Senior VP, The Television Group
My work ethic was first established as a young teenager working long summer days on a local farm. I'm a natural helper and achiever. Working with my client partners to customize research solutions that improve strategic business decisions truly provides me with great joy. As a 3 wing- I am validated by hard work and celebrate my accomplishments. • 2w3 •
Vid Guerrerio
Executive VP, The Movie Group
A Reformer (Type 1) to the core, I have an eye for how every detail comes together to create the big picture, and specialize in crafting messaging strategies to connect the two. With an MFA in writing and an MBA in marketing, I am at my happiest when helping create the magic that happens when storytellers really connect with audiences. When not running SEASI’s movie marketing group, I enjoy baking, composing songs and (re)writing operas. • 1w2 •
Stephen Rocco
Senior Accountant
My unique contribution at work relates to my Enneagram number because of being fixated on improvement and "perfectionist" habits are things that have affected all facets of my life, from how I approach work to how I watch a sports game (basketball or football particularly) to even how I approach my exercise and working out. I tend to find the "devil is in the details" and like to improve on all of the small things to lend to a better end result...it's all about improving from one repetition to the next! • 1w2 •
Mario McCall
Database Manager, engineworks™
I am one in roughly 800,000 people, that was born with 2 spleens and I am very proud of sending my nephew off to college. At work, I manage the engineworks™ recruiters for In-theatre projects as well as any online projects. I take great pride that, with a little less than 2 months of training, I stepped in to take over the entirety of the recruiter manager position right before pilot season. Favorite Movie: Pulp Fiction, Favorite TV Shows: Game of Thrones and Ozark, Favorite Websites/Apps: ESPN and Gizmodo, Hobby: Traveling. • 1w9 •
Karen Brown
Director, The Movie Group
One of my favorite things to do on vacation is to exercise at a local CrossFit box. I’ve worked out in Boston, Charlotte, Mystic, and Miami, and also in Tokyo, Paris, and London!. CrossFit is a great match for Enneagram ones. It’s all about perfecting movements and continuing to improve strength and speed. Personally, I take the greatest pride in my children. Professionally, I love the feeling of being thanked by a client for a job well done. My contribution at SE/ASI is to analyze data from screenings and synthesize the findings into reports. The goal is always to help make the movie the best version of itself. The work is detail-oriented and focused on problem-solving — things that ones value and are especially good at. • 1w2 •
Jason Bubenicek
Senior VP, Data Intelligence
I am an avid adventurer that is always ready for something new and exciting. Whether it's exploring the western states on my motorcycle, the forest or desert on my dirt bike, summiting a peak with my son's BSA troop, or a far-off place in Europe or Asia, you can count me in. I am extremely proud of the unique software systems that I've either developed firsthand or led the development of. I've been responsible for the creation of a lot of software systems over the years with benefits I take pride in. In my previous role, I created an analytics and insights tool that is used by all of the major studios. I am confident that the new systems I am working on will soon replace that, but maybe that just my Enneagram type in me ;) I strive to make order out of chaos as a "reformer", which aligns well in leading our Data Intelligence team. As a bit of a 'workaholic', my adventures allow me to clear my mind and rejuvenate. • 1 •
Christopher Kim
Executive Director, Controller
I love making/fixing things. From working on cars, fixing leaky faucets, all the way to baking and cooking, I never shy away from getting my hands dirty I am very proud personally of earning my CPA license while working full-time in my early twenties. Professionally, one of my great accomplishments was playing a large part in getting the prior company I worked for publicly traded. Today, my unique contribution at SE/ASI is reforming large parts of the accounting department's processes and procedures. This matches my Enneagram type as I advocate for change and strive to improve things in a well-organized, orderly, and fastidious manner. • 1w2 •
Charlotte Chan
Senior Research Manager, New Products Group
I am trilingual and have worked in North America and Asia. I love to travel to experience different cultures, or mostly, different cuisine! Japan is by far my favorite travel destination, which is where my addiction to matcha (green tea) started. Recently, I was extremely pleased with my accomplishment of completing the "The Starry Night" puzzle with my family. Professionally, I enjoy building rapport with people, and my proudest moments are when I receive recognition from clients. Being a Type 1, I am highly organized and always look for ways to improve. These are a perfect fit for my main focus at work, which is managing the research pipeline and various components of our in-house and client insight communities.• 1w9 •
Cheryl Armstrong
VP, The Television Group
I grew up as an Army brat, moving every couple of years. While I enjoyed the adventures of moving around the world, I love that Los Angeles became home in 2007. One of my personal passions is working with homeless dogs at the LA Animal Shelter. Professionally, I am quite proud of a large multi-phase project that helped my client prove that they were experts in understanding their consumers. The insights from the project helped the client develop new content and support ad sales in a significant way. Perhaps my greatest contribution as a team member in the television group at SE/ASI is my passion for problem-solving. • 1w9 •
George Pearson
Director, Technical Services, The Television Group
A former musician who toured the USA and Greenland for 15 years, I am one of the proud inventors of the ViewTrac™ Dial System. Other unique and rewarding projects with the company included supervising the relocations of ASI Entertainment as well as the installation of several screening rooms. On a personal note, the best moment of my life was when my son was born. Favorite Movie: A Man Called Adam, Favorite TV Show: Star Trek, Hobby: Kayaking
Todd Amoroso
VP, The Television Group
I am a tennis fanatic and an avid traveler. I love to incorporate attending international tennis tournaments in my travels. Fun fact, I’ve attended all four Grand Slam tennis tournaments (Australian Open, French Open, Wimbledon, US Open). Another fun fact about me, I write with my left hand, but play tennis, throw a ball and eat with my right hand. I am very proud of my work on a multi-phase research study titled, SuperPowering Girls, on behalf of BBC America and the Women's Media Center. One of the key findings from the project, as presented at the 2019 Media Insights and Engagement Conference, was that better onscreen representation can help close the confidence gap for girls and allow them to see themselves as leaders and heroes. Movie: The Empire Strikes Back, TV Shows: The Great British Bake Off, Website/App: YouTube Premium, Hobbies: Playing tennis.
Nestor Villanea
Payroll Supervisor
I am easy to get along with, love sports especially baseball GO DODGERS!!!!!!!!!!!!!!! I am very proud of being married & adopting our granddaughter. At SE/ASI, I enjoy being a team player. I try to always be of assistance to my co-workers and I usually take on more responsibilities than I should without asking for help. I take great pride in how long I have been with the company. Favorite Movie: Bull Durham, Favorite TV Show: X-FILES, Favorite Websites: Fantasy sports, Favorite Game: Ms Pac Man, Hobbies: Outdoor activities, biking, hiking.
Miguel de la Torre
Director of Client Services, The Television Group
“Easy going, funny, and outdoorsy” is how my friends and family describe me. When I’m not analyzing data, I like to balance my days by spending time outdoors. Living in South Florida, there is no shortage of opportunities to scuba dive, paddleboard or simply lay on the beach. I am very proud of having run my first marathon, I honestly thought I was not able to do it. But with time, training, and dedication I finished it and the feeling of crossing the finish line was indescribable. At work, I take great pride any time I deliver a project knowing I invested my time and experience in helping achieve project goals. Attention to detail and being an actual consumer of entertainment, regardless of country of origin, are two of my strengths when it comes to working in television research.
Jonathan Belford
Director, The Television Group
I bring experience in local, national and international TV, along with stops on both the supplier and client side during my career. Before coming to SE/ASI as a Director, I had worked with them in some way throughout my career, including my first job where I worked as a dial tech at a sister company. Even though I'm not a Dad, other than my two cats named Ike and Gracie, the team can always count on me for a good (or bad) Dad joke.
Don Saldaña
Senior Technician, The Television Group
I wear only white, Vans, tennis shoes and have been doing so for over 40 years. I also have a very sarcastic sense of humor. My greatest personal pride and joy are my children and grandchildren who mean the world to me. I am a senior technician working at engineworks and I am grateful for being able to do the work I love at the same company for over 34 years (ASI Market Research, ASI Entertainment and now Screen Engine/ASI). My unique contribution to the company is being able to help create various technical dial setups; not only in-house, but also for remote studies.
Rob Calhoun
IT Technician
I am a musician at heart and still perform in bands and do some side work as a sound engineer/technician. I have had the chance to work with musicians such as Ringo Starr, Joe Walsh, Stone Temple Pilots, and Gary Wright. I never thought I would ever meet, let alone work, with a Beatle and other high profile musicians. At work, I was honored to be a part of the team that got our mobile survey platform working and into production. I bring both a technical and creative mind to my position with SE/ASI. I credit the experience of touring as a sound engineer with teaching me to think on my feet creatively and still keep technical details in order.
Christina Parish
Executive VP, The Television Group
At work, mostly I write about TV and trends, strike-through folks' Oxford commas, and talk on Zoom. I’m also a good source of movie and ice cream recommendations (srsly, Jeni’s Lemon Buttermilk and Salt and Straw’s Roasted Strawberry & White Chocolate are everything). Favorite Movie: Hot Fuzz, Favorite TV Shows: A tie between Succession and Bob's Burgers, Favorite Website: YouTube (even though asking about websites feels dated, no?), Gaming: Namco Museum (#galaga4eva) on the Switch, Hobbies: 3-way tie between Pilates, pole dancing, & snorkeling
The Nine Enneagram
Type Descriptions
WE ARE SE/ASI
Don Saldaña
Senior Technician, The Television Group
Jonathan Belford
Director, The Television Group
Cheryl Armstrong
VP, The Television Group
Nestor Villanea
Payroll Supervisor
Todd Amoroso
VP, The Television Group