Political Campaign Research

Screen Engine/ASI's proprietary ViewTrac dial system allows our clients the means to explore their political campaign effectiveness. Just as with advertising, the real-time response system allows political researchers a better understanding of their target audience's reaction to the campaign content on a second-by-second basis. Focus groups and questionnaires also provide our clients a deeper look into what works and what requires revision for the most successful campaign strategy.

As a result, the research enables our clients to investigate the impact or specific keywords, phrases, particular gestures, actors and/or scenery changes to ensure the ideal message is being conveyed to voters.