New Entertainment Technology (NET) Tracker

New Entertainment Technology (NET) Tracker

Understanding the significant shifts within the digital entertainment landscape is critical. Success depends on understanding why consumers place value on emerging technologies and what barriers they may face. The New Entertainment Technology (NET) Tracker is the most comprehensive online survey of active home entertainment consumers. Based on 3,000 consumers per quarter, representative of the U.S. online population, the Screen Engine/ASI NET Tracker provides in-depth strategic insight into the fast moving and ever changing entertainment landscape. The tracker includes physical and digital content (i.e. streaming and downloads), consumer electronics devices and emerging platforms and formats such as:

  • 4K Ultra HD
  • Over-the-top (OTT) video delivered over the internet
  • 3D
  • Blu-ray
  • Video game consoles
  • Computers
  • Mobile
  • Pay-TV
  • Cloud Storage
  • Home Media Servers
  • Virtual Reality
  • Augmented Reality
  • Live Streaming
  • Immersive Audio

The purpose of the NET Tracker is to deliver a tool that allows the industry to understand consumer awareness, ownership, interest, usage and satisfaction of emerging entertainment technologies and brands, stay ahead of the trends, adapt their marketing messages, and deliver products and services that consumers demand. The Screen Engine/ASI NET Tracker helps clients better understand the rising shifts across the digital ecosystem and refine strategies to maximize business opportunities.

To meet the needs of a diversified client base, proprietary questions can be added that provide direct relevance to the strategic business needs of any organization. All questions can be customized to meet the needs of the client and can be cut by key demographic, user/viewership, and device owner subgroups.