Infomercial Research

Screen Engine/ASI is an integral part of many company's success stories with infomercials. Through use of our methodological approach (including the ViewTrac dial system, questionnaires and focus groups) we can identify consumer "hot buttons" that trigger purchases/direct response. Our process also alerts clients to potential red flags that may act as barriers to consumer purchase as well as identify key communication and or executional issues.

The dial system also provides a graphic representation which details the exact second consumers respond with a call to action for purchase. By understanding these purchase triggers, as well as points where consumers would chose to "tune out" of the infomercial, our clients are best able to meet their direct-response marketing objectives.