Screen Engine/ASI is a global market research and strategy firm delivering actionable insights through our tailored solutions, custom research, and syndicated methodologies.

With origins in media and entertainment, today, we serve all industries, helping brands unlock opportunities, stay competitive, and achieve sustained success. Our core competencies— consumer and audience intelligence, emotional measurement, generational expertise, and multicultural insights— enable us to understand and engage consumers, driving meaningful results.

Solutions

Qualitative
Research

Quantitative
Research

Brand Health
& Growth

Innovation
Research

Advertising and
Campaign Effectiveness

Customer
Journey

Audience and
Usage Studies

Experience
Research

Company Teams

The leader in entertainment content and audience and viewer research.

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Our award-winning London-based team is known for its expertise in segmentation and brings beauty and simplicity to the most complex problems.

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Coherency is our marketing insights team that uses breakthrough research techniques to help brands solve business challenges by deciphering the emotional logic that drives consumer behavior.

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TicktBox is a world class digital marketing, ticketing, and online streaming platform. As a global leader in integrated marketing solutions, we provide powerful solutions for some of the world’s top entertainment brands within the Fortune 500.

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1M+

Respondents Interviewed Annually

Top 25

IA Member Research Firms

Over 2K

Movies Measured to Movies Tested

5M+

Community Panels

What’s New?

Reflecting on the Power of Cinema Award

As we approach the 2024 American Cinematheque Awards, we reflect on the honor of receiving last year’s Power of Cinema Award, recognizing Kevin G…

Tapestry, a Screen Engine/ASI company Wins 2024 Marketing Research Supplier of the Year

We are proud to announce that Tapestry, our London office, has been honored as the 2024 Marketing Research Supplier of the Year at the Quirks Marke…

Staff Spotlight: Terri Cavanaugh, VP of Qualitative Insights at Screen Engine/ASI

Meet Terri Cavanaugh, Screen Engine/ASI’s incredible Vice President of Qualitative Insights, who moderates focus groups for film and television. …

Tapestry, a Screen Engine/ASI company discusses Segmentation

In our recent article, Daniel Webb from our UK Tapestry office explores why segmentation refreshes are essential to keeping brands connected with t…

Tapestry, a Screen Engine/ASI company has promoted three of its senior managers to directors.

Big congratulations to our London Tapestry team! We’re excited to announce that Silvia Siladi (pictured right), Elle Kindler (pictured left), and…

Screen Engine/ASI Joins Warner Bros. Discovery at ARF/OTT Event

Screen Engine/ASI’s Holly Leff-Pressman, Chief Client Engagement Officer, and Christina Parish, EVP, TV & CPG Group, joined Natasha Hritzuk from …

Tapestry Research, a Screen Engine/ASI company Celebrated for Award Nominations

Tapestry Research, a Screen Engine/ASI company was shortlisted for three Quirk’s Marketing Research and Insight Excellence Awards and a MediaWeek…

An Online Panel Discussion in Celebration of Hispanic Heritage Month

Screen Engine/ASI is thrilled to invite you to an enriching and inspiring panel discussion in celebration of Hispanic Heritage Month. This special …

MRX Power Chats: The Power of Sharing

Join us on September 17th for the MRX Power Chats: The Power of Sharing, hosted by Screen Engine/ASI and Maverix in collaboration with Women in Res…

Awards & Recognitions

POWER OF CINEMA AWARD